O McDonald’s is reducing the cost of its combos in USAafter consumers were shocked by the price of Big Mac meals, which rose to $ 18 in some establishments.
The decision of the hamburgers giant occurs after weeks of discussion between McDonald’s and restaurant operators, including the company’s financial support supply if franchisees agreed to reduce prices, according to people involved in the discussions.
After presenting the plan to operators, McDonald’s and their franchisees in the US agreed to practice a value to eight popular combos 15% below the sum of individual items prices, according to materials from the company seen by The Wall Street Journal.
The network will also offer breakfast for $ 5 and Big Mac and McNugget combos for $ 8 later this year, selling them as Extra Value meals.
The change is part of the network’s effort to restore its affordable pricing reputation, which was affected by consumers with financial difficulties.
McDonald’s has stated that its new McValue offer menu is helping, but many consumers still think the prices of the network menu in general are very high.
“Customers are telling us that they need more daily value and accessibility that define the McDonald’s brand,” said Joe Erlinger, McDonald’s head of business in the US, in an internal message after the company’s profit report earlier this month.
Fonte: Dow Jones Newswires
*Content translated with the aid of artificial intelligence, revised and edited by the Broadcast writing, Real Time News System of the State Group
