The 3 companies concentrate 87.4% of investments in the sector, surpassing the sum of the following 7 competitors in the ranking, says study
The 3 largest sports equipment suppliers in the world concentrate 87.4% of global investments in sponsorship. According to a survey of the consultancy, they all together allocate US $ 3.6 billion to contracts with clubs and athletes, higher than the sum of the 7 nearest competitors.
Nike leads the sector, with a $ 1.6 billion expense on agreements involving more than 300 teams. Then appears adidas, which allocates $ 1.3 billion to about 250 teams. Puma invests $ 700 million in contracts with more than 100 sports organizations.
Other brands appear with significantly lower values. Under Armor occupies the 4th position with US $ 150 million. Then they are ($ 90 million), Macron ($ 80 million), Joma ($ 60 million), Kappa ($ 60 million), Hummel ($ 40 million) and Umbro (US $ 40 million).
