The rival is already a brand in itself
After the huge success of the Burger of the rival and his second, sharper edition, the Swedish restaurant chain turns up the pace, responding to the growing appetites of its guests. Until recently, the rival was a seasonal item in the menu, today it is a full -fledged, culinary brand with a clearly defined position and a faithful group of fans. A classic variant with mozzarella cake is permanently available, and a new player is just entering the game – with a crunchy potato cake. Surprising? One thing remains certain: the rivals’ family is growing in strength and increases. And although the brand does not reveal all cards yet, he says simply: We do it better. And we do it more often.
Every rival’s return is the moment when we challenge the market, our guests and … ourselves. Each time we not only remind you that we focus on quality, but again we raise the bar, introducing new flavors, bolder connections and even better experiences. This is an exciting process, which is why we decided that the rivals’ family will stay with us permanently on the menu as a key element of the new strategy – assures Richard Bergors, CEO Max Burgers. – The rival does not chase trends. He meets them. It surprises with the form, composition and moment of release.
Seasonal premieres still remain part of the Max Premium Burgers strategy, but the rival stands out against them. He became a submarine with a separate character, a message and a permanent place on the menu.
Gold recipe for winning: Comfort Food in a modern edition
The golden rival is proof that Max Premium Burgers focuses on non -accidental connections. Each ingredient is in place here, and each taste is carefully thought out. Inside: a crunchy potato cake, expressive cheddar, pickled red onion, fresh lettuce and original duo of Sleet Heat and Bernese sauces. The whole is enclosed in a large, butter roll, with the possibility of choosing a classic beef, juicy chicken or plant option Plant Beef – so that both lovers of traditional flavors and Veg fans can find their taste in this culinary competition.
“The coolest in creating subsequent rivals is that every time I can surprise guests and mix a bit. In Złoty I combined two worlds: a crunchy potato cake, which is associated with home -made comfort food, and brave, spicy, spicy accent of our sauces. A fenomene and the list of the ten most popular flavors from Maat from Max brings a sharper accent and perfectly balances the Bernese sauce, to which – by the way – I have a great weakness. Not only with others, but from yourself, “adds Jonas Mårtensson, chef Max Burgers.
Max Premium Burgers turns up the trend on Comfort Food in a modern edition and invites you to a culinary clash, in which the title of the best rival is the stake
The premiere of the golden rival is the beginning of the most important duel of the taste of this year – because in Max we do not choose one favorite, we serve more, leaving the decision in the hands of guests. They will decide who will deserve the podium. Details of this taste challenge soon.
The Golden Burger is available from today in all Max restaurants in Poland, as well as in the Max Express application, on the website of the partners providing orders.
