Swedish retailer opened a space of 1,000 m² on Saturday (23.ago.2025) and distributed 200 entries with vouchers to first customers
Swedish retailer H&M inaugurated this Saturday (23.ago.2025) her 1st store in Brazil at Shopping Iguatemi, in the south of São Paulo. The opening was held at 11am, after queues and countdown. The space of 1,000 m² markets women’s clothing, underwear and accessories.
The line to enter the store exceeded 1 hour of waiting. Customers with scheduling for 8 am could only access the space after noon. During the wait, gifts and water bottles were distributed.
The company distributed 200 free tickets that were entitled to vouchers and special activations to the first customers. Product prices range from $ 199.90 for a dress and $ 249.90 for a skirt.
H&M plans to expand its presence in Brazil with the opening of 3 more units in São Paulo. The Shopping Anália Franco store is scheduled for inauguration for September 4. The network will also open units at Shopping Morumbi and Dom Pedro Shopping Park, in Campinas, with no specific dates released.
H&M Inauguration in Brazil
4 thousand stores around the world
The brand’s story began in 1947, when Swedish entrepreneur Erling Person opened a women’s clothing store in Västerås, Sweden. The establishment was named after Hennes, which means “That” in Swedish (“Hers”).
The current name, H&M, is an acronym for H&M (Hennes & Mauritz), adopted in 1968 when the company expanded its line to include men’s and children’s clothing. The brand’s international expansion began in the 1970s, with Norway as the first country to receive a store outside Sweden, followed by Denmark, the United Kingdom and Switzerland.
Currently, H&M has 4,000 points of sale and 140,000 employees worldwide. The network competes in Brazil with other retailers already established in the country, such as Zara, Renner and Riachuelo.
