The capital of São Paulo recorded, in the first half of this year, the highest turnover since 2020. A survey by Sindilojas-SP, a union that represents the sector, points out that 30.3%-almost a third-of about 600,000 active workers in late 2024 exchanged jobs between January and June.
The data reflects a warm job market, where people are looking for better opportunities, and the characteristics of the sector, which is often the opportunity of the first job, says Sindilojas-SP, Aldo Nuñez Macri. For him, the average salary and career opportunities are also barriers faced by the sector.
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For retailers, the high turnover represents significant costs in recruitment, training and dismissal, mainly affecting those with the lower margin, such as micro and small businesses.
Used articles and convenience stores lead
Among the sectors analyzed, the highest turnover rates focus on the trade of used articles, with 53.1%, and in convenience stores, with 44.9%.
The other sectors have rates above 35%. Homeopathic pharmaceutical products stores; mini -market, grocery stores and warehouses; variety stores; cosmetics and perfumery; And candy stores are rotating above 38% – that is, almost four out of ten people left the job in the first half of this year.
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Salaries and career are barrier
According to the data analyzed by Sindilojas, the average employment time of the total of these off was about 18 months; 52.8% were women, 87.5% had completed high school and 55.5% were up to 29 years.
According to Macri, although the average sector remuneration is $ 2,500, above the minimum wage, the president of the entity ponders that this can be a barrier to attract and maintain talent, as workers continue to keep an eye on opportunities that can pay more.
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In addition, small and medium -sized companies – representing 95% of São Paulo retailers – have difficulty offering career growth benefits and opportunities, which would be another weakness in talent retention, especially young people. “Large companies have structure to give a higher salary, a good health plan, but small and medium do not have this qualification. Each company has its limit,” he says.
For Macri, the challenge is to keep employees stabilized in the company, so that the retail operates without the ups and downs of the labor exchange. “We have learned to build customer loyalty, now we have to retain employees,” says Macri.
