Apple said on Tuesday it will hold its annual autumn event on September 9, when the company is expected to reveal new iPhones, watches and other devices.
The event will be held at Steve Jobs Theater at Apple Park, and will serve as a showcase for the company’s efforts to integrate artificial intelligence into its devices.
The event will be closely followed by fearful investors about the company being losing ground to faster rivals in the race to implement AI technology.
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According to media reports, Apple will also reveal a thinner version of its latest iPhone, possibly with the iPhone Air brand echoing its iPad Air and MacBook Air lines.
The company should also feature new Apple Watches, Upda Ipad Pros and a faster version of the Vision Pro headset, according to Bloomberg News.
