Coca-Cola registered a 58% increase in global profit in the second quarter of this year, with Brazil as one of the main engines of this result. The country, already consolidated as the company’s fourth largest market, will receive R $ 7 billion in investments throughout 2025, intended for modernization of factories, logistics expansion and opening of new production lines.
The bet adds to a trajectory of over 80 years in the country. The Coca-Cola Brazil system is made up of seven manufacturing groups and has 33 factories spread throughout the national territory, responsible for producing and distributing a diverse beverage portfolio. Present in more than 1 million points of sale, the structure moves neighborhoods, cities and communities, generating about 570,000 jobs in its value chain.
According to a study by consultancy Steward Redqueen, the operation moves R $ 87.5 billion per year, the equivalent of 0.7% of GDP. Trade is the most benefited sector, with R $ 28.2 billion in value added, while family farmers and small traders maintain direct links with the company.
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In Latin America, where Brazil is a protagonist, the company saw organic revenues advance 13% in the second quarter compared to 2024, even in the face of a 2% drop in volumes. Globally, the projection is growth of 5% to 6% in 2025. The scenario, however, does not eliminate risks: in Brazil, beverage consumption faces fluctuations due to food inflation and family income, as well as increasing regulatory pressure on sugary products.
In domestic consumption, the brand maintains the lead. According to the study Brand Footprint Brazil 2025, from WorldPanel by Nameor, Coca-Cola was the most chosen product by Brazilians, ahead of Ypê and Perdigão, reaching 644 million consumer range points (CRP, Consumer Reach Points).
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“Our business model allows us to operate as a robust economic engine, promoting employment, income and direct impact on the lives of thousands of families,” said Na Brazil and Southern Cone, Luciana Batista.
The company has also been using the country as a test platform for new categories.
The Brazilian market has received releases such as Fanta Caju and Coca-Cola Oreo, as well as the bet on ready-made alcoholic beverages, such as Absolut & Sprite, Schwepppes Mixed and Jack Daniel’s & Coca-Cola. In the field of sustainability, initiatives such as the use of QR code in returnable bottles were initially developed here.
