“Four sauces, two sizes. Everything can be in the sauce now” – this is how the brand announced new products on its profiles and the Internet literally ignited. Exactly a week ago, the premiere of new Popeyes sauces took place in Poland, which had previously conquered the gastronomic market, including in Brazil. Viral, huge Dips in size up to 500 g are culinary fun and trend that millions of guests and influencers on Instagram thicket loved. Now they are also available in our country, both on site and to take away. News appeared in four flavor variants: cheese, well -known to fans of chicken, taste with supreme fries cheese & spring onion, voodoo, iconic, sweet -spa sauce with voodoo chicken sandwich or voodoo wings, new – ranch, i.e. cream and slightly herbal dip, and the new herb, Expressive, creamy onion sauce. All are available in two sizes – 200 GI 500 g, which allow for a completely new culinary experience. You can have literally all items from the Popeyes menu, tenders, wings, fries or even the iconic Chicken Sandwich sandwich. Popeyes is famous for chicken dishes, but it is the sauces that become a star today, responding to the trend “Bigger, Bolder, Food Food”.
– The popularity of DIPs definitely exceeded our assumptions, because although we knew that this product had potential, we did not think that it would meet with such a positive reception. Poland is one of the first countries in the world to which Popeyes has introduced its DIP N ‘DRIP sauces and the first fast -speed restaurant in our country offering such a product. As you can see, it turned out to be a hit, because our guests were waiting for it. Big Dips – great emotions. We are happy with every movie with tests that appears in social, but we are even more pleased with the view in the restaurant, when we see the tested sauce on almost every table – says Kamila Węcka, marketing manager, Popeyes in Poland.
Cheese cheese and ranch or the American classic being new in the brand’s menu in Poland are the most popular among the guests of the restaurant so far. – I have to embrace. I have drooling. On the train; I’m going to Popeyes for cheese juice; I would drink it!; I would take it instead of a drink and normally I would consume a straw – comment users.
The new DIP N ‘Drip Popeyes Polska sauces are now available in all chain restaurants. The brand invited selected influencers (including Whale, Dominik Rupiński and Żaklina Tạ ình) to cooperate with their launch, but the action quickly gained popularity generating millions of organic views and attracting crowds of guests to the restaurant. More information on Popeyes and current events can be found here, on Instagram and Tiktoku.
Rex Concepts is responsible for the development of the Popeyes brand in Central and Eastern Europe, which is constantly developing the QSR (Quick Service Restaurant) segment in Poland, the Czech Republic and Romania. Currently, the company employs over 2.5 thousand employees in the region, consistently building the position of the leader as a masterfran -man Popeyes and Burger King in these countries.
