The arrival of NFL in Brazil generates a lot of expectation not only for fans of the sport.
O, next Friday (5), at 21:30 (Brasília), in Neo Chemistry Arena, also attracts attention of those who do not see the sport as a priority.
The reason is one of the greatest phenomena in the pop world today. Singer Taylor Swfit is engaged to one of NFL’s top players: Travis Kelce. The couple recently announced on social networks the engagement.
The commercial effect was instantaneous. According to Forbes, last Wednesday (27), a day after the couple officialized the engagement in publication on Instagram.
In addition, August 27, 2025 was the day with the most shirts sold of the athlete since the last Super Bowl in February 2025.
At the time, the.
Billionaire
A study by Apex Marketing, a company that specializes in advertising and branding, pointed out that the relationship has boosted audience, engagement, sales. In addition, the composition of the audience that accompanies the.
From September 2023 until the end of the 2024 season, it was $ 1 billion (about $ 5.4 billion) created from the presence of Taylor Swift. There was also an increase in media exposure.
“With the chiefs winning more games and a biggest presence in broadcasts, media coverage has intensified, especially with Taylor’s presence in the games,” said Eric Smallwood, president of Apex Marketing.
The football league also benefited and grew up among the female audience. According to the NFL organization itself, almost half of the new Tiktok followers in 2024 were women.
The female audience among adolescents (12 to 17 years) grew 8.1% over the previous season. The audience between women (18 to 24 years) increased by 24%.
The age group of women over 35 who started watching the games also grew by 34%.
History of the couple
Travis Kelce, three -time NFL champion for the chiefs, and the artist have been together since 2023.
The player showed interest in the singer after attending a show during the “The Eras Tour” tour in July of that year at Arrowhead Stadium – Kansas City franchise stadium.
At the time, Kelce tried to deliver his phone number to Taylor through a “friendship bracelet”, a popular accessory among the artist’s fans.
Although he did not get the contact, he commented on the fact in the “New Heights” podcast, which aroused the singer’s interest. Since then, .
Taylor Swift no Brasil?
Travis Kelce will be in Brazil next week for NFL’s second match in the 2025 season.
On Friday (5), at 21h (Brasília), the Chiefs face Los Angeles Chargers at the Neo Chemistry Arena, in São Paulo.
For fans of, it is expected that the singer follow the game at the stadium in support of the now groom. Last season, she was often seen through the places where the chiefs worked in the United States.
