Tiktok’s director of operations for Latin America, Eduardo Lorenzi, belies the information he has viralized on social networks about the success of the bricklayer influencer is related to the lack of understanding of what he says.
The manager states, in an interview with #HASHTAG during the Tiktok event for creators, that the consistency in content creation may have been the reason for the rise of the Bahian.
A humor profile of the X (former Twitter) made a publication saying that the video platform CEO had attributed the successful creator’s success in the fact that the algorithm does not understand what he says. According to the information, this made Tiktok distribute glove content to all possible countries.
The original publication has more than 160 thousand likes and 2.1 million views. Although the account description is written “mythomaniac”, many people and pages replicated the content as truth on various platforms. In Google searches, for example, the influencer’s name last week has been associated with the expression “CEO of Tiktok”.
Lorenzi says that the Tiktok algorithm has prioritized quality content, which is not only related to the technical issue. The fact that the mason glove focuses only on one niche – sports – and having its own aesthetics may have made a difference to the rise on the platform.
“The bricklayer’s glove may not have the quality of video production of others, but it has its consistency, and this has a value for Tiktok,” he says.
Iran de Santana Alves, 23, or bricklayer glove, became known inside and outside Brazil, in 2022. At first, the videos followed the same script. The young man, who wears a bricklayer in one hand, receives a cross in a clay soccer field, dominates the ball and marks a great goal from outside the area. After the feat, he speaks some phrase of thanks to the camera and finishes with the well -known staff: “Receive!”
The videos have become so popular that today it is one of the greatest creators of sports content in the world. Often, he is invited to official FIFA events and appears alongside football big names.
Currently, mason glove has 24.8 million followers and 467.6 million likes on Tiktok. His profile still has videos in the same format of the beginning, but also other varieties, such as he playing football and interacting with figures from the sports world.
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