Balanced food, quality sleep, physical activity and healthy relationships have ceased to be just general recommendations: they have become a new border of medicine-and a strategy increasingly valued by doctors, investors and entrepreneurs of the health and well-being sector.
The so -called “lifestyle medicine”Proposes a preventive and patient -centered scientific approach to face high public and private health costs and deal with chronic diseases that affect millions of people. Practice has gained strength in Brazil, which begins to stand out as one of the main development centers in the area.
The theme will be under discussion until this Sunday (31) during the 1st Lifestyle Global Conference on Medicinepromoted by, which brings together more than 600 doctors, researchers and experts in São Paulo (SP).
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What is lifestyle medicine?
Unlike the traditional model, focused on diagnosis and prescription medicines, lifestyle medicine (MEV) acts in the transformation of daily habits. The pillars of practice involve:
- Healthy eating
- Regular physical activity
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- Stress Management
- Positive interpersonal relationships
- Reduction of harmful substances (alcohol, tobacco, etc.)
“This approach seeks to prevent chronic diseases – such as diabetes, hypertension, cancer and cardiovascular problems – as well as improving the quality of life of those who already live with them,” he says Caio MarcosPedagogical Director of the Formation of Clinical Skills of Mev Brasil.
According to him, 80% of global health spending They are linked to lifestyle associated conditions, which makes the theme increasingly strategic for the future of health systems.
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Expanding billionaire market
The transformation of habits also represents a business opportunity. According to the Global Wellness Institute (GWI)the global welfare market moved more than US $ 6 trillion in 2023. In Brazil, this number came to US $ 111 billion in the same year.
“Lifestyle medicine is the ethical bridge between the health universe and the well-being market. It offers real tools for doctors to deliver consistent results to patients,” says Caio Marcos.
While the whole of Europe has less than 500 doctors trained in this approach, the Mev Brasil is already close to training a thousand professionals. “We want to turn Brazil into a global reference hub,” he adds.
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A new practice for a new medicine
The conference also marks a point of turning to medical practice. “We are experiencing a crisis of medicine, because we look away from our true task: to build a partnership relationship with patients, listen to their stories and help them define the future of life they want,” he says Luiz Carlos Jr.psychiatrist and co -founder of Mev Brasil.
Research head of the University Hospital of UFU, Luiz argues that medicine needs to unite Human Science and Care. “Our ultimate goal is the development of the whole person – human flowering. We are here to ensure health and conditions for each patient to achieve their potential,” he says.
