More than 5,000 families of impacted employees, at least R $ 2 billion of annual revenue and 16 sectors represented – this is the profile of the 30 companies led by the 32 entrepreneurs who participated in the first day of the immersion of scratch to the top of Xperience, this Saturday, the 30th, at XP headquarters, in São Paulo.
The result of a partnership between InfomoneyXP Education, XP Companies and Galapos, the event also has 20 mentors from various areas of expertise. The focus is to help companies move to the next level.
More than a thousand candidates participated in the selection process for the first edition of Immersion, which was officially launched during Expert XP in late July.
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“We have participants who lead companies at various times of maturity and various sizes, who even earn more than $ 500 million and in business with thousands of employees. It is a very demanding audience, and with the same goal, which is to grow and further impact society,” says Matheus Lombardi, CEO of Infomoney and XP Education and partner of XP Inc. Galapos.
All immersion participants underwent individual diagnostic sessions with the Galapos team, the XP Inc company. The result of this study and the individual action plan for each company will be delivered to each of the entrepreneurs during the event. And the gathered data assisted in choosing topics and mentors. “The pains of the entrepreneurs we identified in the diagnosis helped in formatting the content of the event,” says Vitola.
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One of the topics covered on the first day of immersion was strategy. Marina Borges, a partner and vice president of Falconi, measured a panel with the participation of Thiago Cordeiro, founder of Goodstorage, and Fabio Beal, founder of Porter.
“It was a tasty panel, with a powerful room, full of entrepreneurs from all over Brazil. An impressive initiative, with an absurd transformation energy and impact,” said Cordeiro.
“The mentor is very important to the entrepreneur because he saves shoe,” jokes Beal. “With a mentor, he doesn’t have to make the same mistakes that someone has ever made. It’s much more about the mistakes than about hits,” he adds.
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One of the highlights of the day was the mentoring given by Romero Rodrigues, co -founder of Buscapé and currently investor of venture capital at the headline and partner of XP. He closed the morning telling a little of his history as an entrepreneur, and answered questions about the participants’ business.
“It’s much cheaper to learn from the mistakes of others,” said Rodrigues. “The energy of the event is amazing. It has a lot of depth of content, besides the connections. Networking is very powerful. In my panel we realized that there was an entrepreneur who had solutions to the other, and they connected,” says the businessman.
In the afternoon, Vivian Sesto, Head of Business Actions of XP Enterprises and XP partner, presented the panel Strategic Vision for a more efficient cash, where he spoke of the four risks that can kill a business. “We are seeing one of the highest Selic rates in history, so it is very important that the entrepreneur is aware of the opportunity cost and make good choices for his cashier and that guarantees return to his own business,” he said.
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Then Tiago Mendonça, CEO of ABC of Construction, also told his entrepreneurial story and did a mentoring session with the participants. Thiago Grechi, from Scale Partners, then spoke about tax planning, a theme that also aroused several questions from entrepreneurs.
At the end of the first day of the event, the audience was able to watch the recording of an episode of the podcast from scratch to the top that host Mariana Amaro interviewed Richard Stad, CEO of Aramis, who also answered questions from the public. “I love this live mentoring format to other entrepreneurs,” he said.
On the second day, which takes place this Sunday, one of the highlights will be the mentoring with Guilherme Benchimol, founder and executive president of the Council of XP Inc.
“When we talk about an entrepreneurship event that involves XP, everyone thinks we’ll be all day discussing only numbers, but it’s being more about innovation and people,” summarized Lombardi.
