In August the leadership of the Datrix Index of Presidentials (IDP) for the first time since its inception in January. The ranking measures the digital performance of potential Planalto candidates, using artificial intelligence to analyze data from social networks such as X, Facebook, Instagram and Youtube.
The president reached 24.39 points, a 15% increase compared to July – due to the tariff of. Now growth has been driven by improving mentions on pages of influencers, press vehicles and other politicians.
According to the analysis, the result shows a rare balance between criticism and support to an acting president, which concentrates the focus of attacks. Another decisive factor was the 55% jump in the engagement of petista networks networks, which act as a “reputational mattress” to face crises.
In the same measurement, it rose from Friday to second place, with 16.62 points (+71%). The performance was pulled by speculation about its possible affiliation with the PSDB and the increase of interactions in its networks, which went from 0.08% to 1.87%.
In the opposite direction, the former first lady, who had led the ranking in July, plummeted to seventh place with 11.88 points (-53%). The fall is attributed to and financial scandals, which reduced the engagement of their pages by 55%.
The index also recorded tensions on the right. Governors such as (Republicans-SP), Ratinho Jr. (PSD-PR), Ronaldo Caiado (União Brasil-GO) and (Novo-MG) became the target of attacks from the most radical Bolsonarist base. Zema was the most damaged: August with negative IDP (-1.90) after statements about the Northeast classified as xenophobic.
GALA
Presenter Fernanda Lima and Astrid Fontenelle attended a charity dinner in support of the NGO Casa do Rio at the Rosewood São Paulo hotel last week. Lawyer Gabriela Prioli, Philanthropist Katia Francesconi and the founder of the NGO, Thiago Cavalli attended the night.
com Diego Alejandro, Karina Matias and Victoria Cocolo
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