Chanel took over in 2025 world leadership in the fashion sector, according to the latest report by Brand Finance consultant. With a 40% appreciation compared to the previous year, the French house reached 34 billion euros in brand value, surpassing the historic leader Louis Vuitton and even the Nike Sport giant.
Change in the top of the global ranking
The feat represents a significant change at the top of the list of 50 most valuable fashion brands in the world. Chanel’s artistic direction is currently in the hands of Matthieu Blazy, Virginie Viard’s successor, who in turn led the brand after the Karl Lagerfeld era, according to the Marketeer Economics and Business Magazine.
Bertrand Chovet, Director General of Brand Finance in France, underlines: “In addition to surpassing Louis Vuitton in terms of brand value, Chanel has also surpassed Nike Sports Giant. This change underlines Chanel’s growing influence and its competitive position on the world’s fashion panorama.”
France dominates the list
The set of the 50 most valuable brands in the sector exceeds 328 billion euros, with France standing out as the most influential country. According to the same source, of the 50 brands listed, nine are French, representing 126 billion euros, about 37% of the total. Among the strongest, besides Chanel, stand out Dior, eighth with 15.5 billion euros, and Cartier, in ninth, with 14.1 billion.
Nike keeps the brand strength
Despite having lost its leadership in value, Nike continues to dominate in Brand Strength Index (BSI), with a score of 94.7 in 100. It is considered the strongest fashion brand in the world and the second most powerful global, just behind Chinese Wechat.
The report, according to the same source, points out that Nike maintains excellent price acceptance scores in markets such as France, Italy, Sweden, South Africa and Malaysia, consolidating its perception of value on the global scale.
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According to the ranking of the strongest brands, the top three is composed of Nike, Levi’s and Dior. Chanel’s rise to first place in brand value reflects not only the historical prestige of the French house, but also its ability to adapt and innovation in an increasingly competitive sector.
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