This year’s edition of the Miss England beauty contest decided to innovate with an optional round where models have to create an AI avatar and get fashion contracts for their digital alter ego. Only three competitors signed up. They are the pioneers of the end of your profession.

The contest has always generated some controversy, especially due to its bathing round in bathing fact, which was in the meantime banned.

This year’s edition of the Beauty Contest arranged however to add more wood for the firecounts a.

Every year, models that reach the semi-finals have to choose from various categories to compete and secure a place in the final.

Options include the Ronda bare doeswhere competitors are judged by their appearance without makeup, and the talent roundin which they demonstrate a special ability.

In this year’s edition, the contest generated controversy again, when introducing an unprecedented AI round – in which competitors have to get as many as possible contracts for a digital version of themselvescreated by artificial intelligence.

Only three of the 32 semifinalists decided to participate. Many do not know if this will help them or harm in the race to a place in the final.

In the new special round of AI, each candidate works with a company to create his avatar virtual generated by AI, which is later presented to brands and agencies. The model whose avatar gets the largest number of contracts Commercials have a guaranteed place in the final.

Jessica Pliskin23, master in physics from the University of Bristol, was one of the three semifinalists who opted for the AI ​​round. Believes that having an avatar will help “progress” in the fashion industryand is enthusiastic about its digital evolution.

“The fashion industry will changeBut I think this will help me, ”says Pliskin.
“It will help me adapt to the industry, instead of trying to avoid it and then stay behind. ”

But there are many voices in the industry that do not share optimism of Multiin. at the pattern Harriet Webster states that the use of artificial intelligence by models is dangerous and erases the real person.

Webster, who is also the agency’s press officer in Sheffield, considers these clones remove the personality from the model. “I think there’s something scary.” Instead of being something inclusive, it erases real people. “

“Creating AI models means that There will be fewer real models in the sector. And if people can create digital models, because they would pay people real? It’s easy to see why they could prefer them-it’s a very simple option, ”concludes Webster.

This year, the semifinalists were able to participate in how many options, totaling nine. Initially, five candidates had chosen the Ronda de AI, but Two gave up. One of them, allegedly, will have abandoned after friends and family warning to the dangers of technology.

Angie Beasley, Director of the contest, explains that the Ronda de AI was created for reflect the digital world, increase digital literacy competitors and open entrepreneurship.

According to Beasley, The nine rounds remain similar From year to year, but The least popular are eliminatedas happened with the bathing category, abandoned in 2009 after criticism that it focused too much on the female body.

“Each round is designed to test a different forceensuring that the winner is a modern ambassador of England who reflects the motto of Miss World, Beauty with a goal”Says Beasley.

Phoebe Michaelides27, another of the semifinalists gave up the Ronda de AI to focus on a solidarity category. “I respect the fact that they bring AI to beauty contests,” he said. “But it is still in an early stage and Problems may arise“.

“It’s too early for me to realize If it would be a positive representation With myself, at a time when I’m creating my personal brand, ”adds Michaelides.

“We hear about Deep Fakes and how AI can be used against people.
For me, At the Center of Contests is authenticity. I want people to attach me as I am, ”details the model.

The new round was included in this year’s edition of the contest before it was publicly Guess announcement in which an AI model was usedpublished in the United States in the August edition of Vogue.

A, the company responsible for the announcement, creates both digital avatars of real people and totally artificial models. The founders of the company, Valentina Gonzalez is Andreea Petrescuargue that their service represents “Innovation in Action”.

“We cannot stop progress or stop innovation”Says Gonzalez.“ As with the creation of the internet, We will have to accept the change at some point. ”

Contacted by the BBC, Vogue clarified that it did not make any editorial decision, Since it was advertisingand rejected to make more comments. Guess did not respond to a request for comment.

Jessica Plisskin, who has been working as a model for four years, revealed to have collaborated with the AI ​​company to create two short videos with her avatar.

After being created, an avatar can be used by companies to promote brands in multiple languages, in unlimited campaignswhich dispenses with makeups, lighting technicians or filming teams.

According to explained Pliskin, the mirror You have to ask for permission Whenever you want to use the avatar. “We received 10% of what they can with him. This is an important contract, no doubt, but I’m working in the fashion industry – That’s how I arrange work. ”

Candidates who participate in the AI ​​round pay a reduced fee for the creation of the Avatar. John Allardowner of mirrorm, says he has “a business model that respects talent”.

The three semifinalists will have a Annual contract with mirror and with the Miss England contest, getting the rest of contract profits celebrated in this period in the hands of the two entities.

After the first year, competitors can continue to work with mirror or Buy the total rights of your avatarwhich, however, are shared between the model and the company.

Allard assured that this format is “typical” and fulfills the law, including the RGPD. “It is a fair agreement that Allows you to have an extra yield beyond the real work in photography and video ”.

“Avatar gives models the opportunity to try, without exploration, with control and in partnership – nothing is published without their consent,” says Allard. We are pioneers in a fair and compatible regulatory model ”.

Philippa ChildsBectu’s leader, British media workers and entertainment union, warns that they are not just the models to be affected by artificial intelligence.

“It’s hard to imagine that the use of this technology Do not impact significant other creative fashion professionals, of hairdressers and makeups Even lighting technicians, ”says Childs.

Seems inevitable that artificial intelligence will cause one of jobs in several areas of professional activitywhile eventually it will create job opportunities in other areas.

According to a recent study by the Francisco Manuel dos Santos Foundation, he surrounds the AI ​​in Portugal, and the most vulnerable professions They are sales workers, table employees, cashier, cooks and machine operators.

Also recently, the CEO of perplexity there, Aravind Srinivaspredicted that there are in 6 months: recruiter and executive assistant.

To these professions It will be apparently necessary to join another: Model, whether the competitors of Miss England have noticed it or not. Will not be replaced by avatars, but by people who know how to make avatars With IA to pose as models.

Already the hairdressers and makeups will continue to have a job. It will not be in the fashion industry, probably, but There will always be real people who need a good haircut or more sophisticated hairstyle to be present in any place that does not accept avatars.

This year’s edition of the Miss England beauty contest decided to innovate with an optional round where models have to create an AI avatar and get fashion contracts for their digital alter ego. Only three competitors signed up. They are the pioneers of the end of your profession.

The contest has always generated some controversy, especially due to its bathing round in bathing fact, which was in the meantime banned.

This year’s edition of the Beauty Contest arranged however to add more wood for the firecounts a.

Every year, models that reach the semi-finals have to choose from various categories to compete and secure a place in the final.

Options include the Ronda bare doeswhere competitors are judged by their appearance without makeup, and the talent roundin which they demonstrate a special ability.

In this year’s edition, the contest generated controversy again, when introducing an unprecedented AI round – in which competitors have to get as many as possible contracts for a digital version of themselvescreated by artificial intelligence.

Only three of the 32 semifinalists decided to participate. Many do not know if this will help them or harm in the race to a place in the final.

In the new special round of AI, each candidate works with a company to create his avatar virtual generated by AI, which is later presented to brands and agencies. The model whose avatar gets the largest number of contracts Commercials have a guaranteed place in the final.

Jessica Pliskin23, master in physics from the University of Bristol, was one of the three semifinalists who opted for the AI ​​round. Believes that having an avatar will help “progress” in the fashion industryand is enthusiastic about its digital evolution.

“The fashion industry will changeBut I think this will help me, ”says Pliskin.
“It will help me adapt to the industry, instead of trying to avoid it and then stay behind. ”

But there are many voices in the industry that do not share optimism of Multiin. at the pattern Harriet Webster states that the use of artificial intelligence by models is dangerous and erases the real person.

Webster, who is also the agency’s press officer in Sheffield, considers these clones remove the personality from the model. “I think there’s something scary.” Instead of being something inclusive, it erases real people. “

“Creating AI models means that There will be fewer real models in the sector. And if people can create digital models, because they would pay people real? It’s easy to see why they could prefer them-it’s a very simple option, ”concludes Webster.

This year, the semifinalists were able to participate in how many options, totaling nine. Initially, five candidates had chosen the Ronda de AI, but Two gave up. One of them, allegedly, will have abandoned after friends and family warning to the dangers of technology.

Angie Beasley, Director of the contest, explains that the Ronda de AI was created for reflect the digital world, increase digital literacy competitors and open entrepreneurship.

According to Beasley, The nine rounds remain similar From year to year, but The least popular are eliminatedas happened with the bathing category, abandoned in 2009 after criticism that it focused too much on the female body.

“Each round is designed to test a different forceensuring that the winner is a modern ambassador of England who reflects the motto of Miss World, Beauty with a goal”Says Beasley.

Phoebe Michaelides27, another of the semifinalists gave up the Ronda de AI to focus on a solidarity category. “I respect the fact that they bring AI to beauty contests,” he said. “But it is still in an early stage and Problems may arise“.

“It’s too early for me to realize If it would be a positive representation With myself, at a time when I’m creating my personal brand, ”adds Michaelides.

“We hear about Deep Fakes and how AI can be used against people.
For me, At the Center of Contests is authenticity. I want people to attach me as I am, ”details the model.

The new round was included in this year’s edition of the contest before it was publicly Guess announcement in which an AI model was usedpublished in the United States in the August edition of Vogue.

A, the company responsible for the announcement, creates both digital avatars of real people and totally artificial models. The founders of the company, Valentina Gonzalez is Andreea Petrescuargue that their service represents “Innovation in Action”.

“We cannot stop progress or stop innovation”Says Gonzalez.“ As with the creation of the internet, We will have to accept the change at some point. ”

Contacted by the BBC, Vogue clarified that it did not make any editorial decision, Since it was advertisingand rejected to make more comments. Guess did not respond to a request for comment.

Jessica Plisskin, who has been working as a model for four years, revealed to have collaborated with the AI ​​company to create two short videos with her avatar.

After being created, an avatar can be used by companies to promote brands in multiple languages, in unlimited campaignswhich dispenses with makeups, lighting technicians or filming teams.

According to explained Pliskin, the mirror You have to ask for permission Whenever you want to use the avatar. “We received 10% of what they can with him. This is an important contract, no doubt, but I’m working in the fashion industry – That’s how I arrange work. ”

Candidates who participate in the AI ​​round pay a reduced fee for the creation of the Avatar. John Allardowner of mirrorm, says he has “a business model that respects talent”.

The three semifinalists will have a Annual contract with mirror and with the Miss England contest, getting the rest of contract profits celebrated in this period in the hands of the two entities.

After the first year, competitors can continue to work with mirror or Buy the total rights of your avatarwhich, however, are shared between the model and the company.

Allard assured that this format is “typical” and fulfills the law, including the RGPD. “It is a fair agreement that Allows you to have an extra yield beyond the real work in photography and video ”.

“Avatar gives models the opportunity to try, without exploration, with control and in partnership – nothing is published without their consent,” says Allard. We are pioneers in a fair and compatible regulatory model ”.

Philippa ChildsBectu’s leader, British media workers and entertainment union, warns that they are not just the models to be affected by artificial intelligence.

“It’s hard to imagine that the use of this technology Do not impact significant other creative fashion professionals, of hairdressers and makeups Even lighting technicians, ”says Childs.

Seems inevitable that artificial intelligence will cause one of jobs in several areas of professional activitywhile eventually it will create job opportunities in other areas.

According to a recent study by the Francisco Manuel dos Santos Foundation, he surrounds the AI ​​in Portugal, and the most vulnerable professions They are sales workers, table employees, cashier, cooks and machine operators.

Also recently, the CEO of perplexity there, Aravind Srinivaspredicted that there are in 6 months: recruiter and executive assistant.

To these professions It will be apparently necessary to join another: Model, whether the competitors of Miss England have noticed it or not. Will not be replaced by avatars, but by people who know how to make avatars With IA to pose as models.

Already the hairdressers and makeups will continue to have a job. It will not be in the fashion industry, probably, but There will always be real people who need a good haircut or more sophisticated hairstyle to be present in any place that does not accept avatars.