Daily celebrations with a cup of coffee
The Trends report Pyszne.pl 2025 has already shown that almost half of Poles do not need a special excuse to order a favorite dish. This is part of the global trend of “daily celebrations” – we are increasingly giving weight to ordinary moments, which we make delicious food or drinks prepared by specialists. Coffee with home delivery is a perfect example of such a break: just a few clicks in the application and we have our moment of luxury in the middle of an ordinary day.
Latte instead of an alarm clock, espresso as a reset
Morning without coffee? It is hard to imagine – more than half of orders at Pyszne.pl go to users before 11:00. Most often, the choice falls on latte – every second coffee in delivery is this mild, milky classic. In the afternoon we reach for caffeine less often, but when the need arises, we choose strong espresso more often. Regardless of the season of the year, Poles remain faithful to hot coffee – cold versions constitute only 5% of orders.
Coffee and something sweet, i.e. microprzymia
Coffee in delivery rarely travels alone. Most often she is accompanied by a donut or cheesecake. But there are new favorites at the radar: Muffin orders have grown by over 330%, and cakes – by nearly 300% year on year. You can see that we treat coffee more and more often as part of the “little ritual” – instead of sipping in a hurry, we choose a moment of pleasure with dessert.
Matcha – a green symbol of a new lifestyle
Although coffee still reigns, you can hear more and more about her fashionable competitor – Matcha. The popularity of drinks based on green tea powder is growing at a pace that cannot be overlooked – orders at Pyszne.pl have increased by more than 300% per annum. Popularized by internet creators, she convinced many Poles who are increasingly more willing to change a cup of coffee into a green drink. Most often we choose Matcha Latte, i.e. a hot version with milk.
Matcha, like once soy latte for millennials, has become a drink of generation with and phenomenon in social media – comments Karolina Jągowska, Head of Grocery in Pyszne.pl – we are observing the dynamic increase in her popularity, but more culinary novelties are appearing on the horizon, such as coffee with adaptogens or generous. In Pyszne.pl, we are constantly developing our offer so that our users can discover the latest culinary trends.
A month of coffee in Pyszne.pl
The end of summer is the perfect time to sweeten everyday life with your favorite coffee. A month of coffee is just taking place at Pyszne.pl – throughout September you can take advantage of a 20% discount in selected cafes throughout Poland.
