“You don’t grow in the comfort zone.” This is one of many phrases repeated by Gabriel Bollico, founder of Pure Ecommerce, Top 1 Consulting Free Market and one of the largest business schools focused on virtual retail. The entrepreneur who literally started from scratch until reaching more than $ 200 million in revenues/year, participated in the new series of From zero to topthe program that tells the story of successful entrepreneurs.
In this edition, it has the support of XP Enterprises, we will tell the stories of entrepreneurs who invested in the transformation of their business. These are stories of Brazilians who rolled up their sleeves, decided to undertake even when all they played against and that today already reap the fruits of this courage.
Read more:
The son of an entrepreneur who had undergone successive frustrated attempts in different businesses, Gabriel saw in the family crisis a push to throw himself in his own way. The starting point was the passion for video games and the bet on e -commerce, at a time when selling online was still unknown land for most.
“The differential of the operation was the bet on its own technology and nearby service. A inventory management system (WMS) developed internally gave efficiency to the business and caught the attention of large players. The free market, for example, was one of the first partners to see potential in the still modest structure, granting an official store seal,” recalls Bollico.
The explosion of digital retail during the pandemic consolidated the project. What was born as makeshift online stores, became 15 years later, into a group that moves hundreds of millions per month in digital and gave rise to pure e-commerce, today the largest online retail solution platform in Brazil, with offices in Paraná, Santa Catarina and São Paulo.
Continues after advertising
“Pure ecommerce is a mixture of learning, achievements and accumulated pain over years of operation. We arrive to assist in this growth process. Today, only in the free market, we have advisory clients that transact about $ 400 million per month,” says the businessman.
Currently, pure e-commerce has about 65 employees and acts as a strategic consultancy for retailers and brands and in integration with marketplaces such as free market, Amazon, Shopee, among others. In 2023 alone, the group exceeded the mark of R $ 200 million in revenues, consolidating itself as a reference in the sector. “There is still a lot of room to grow in digital. The challenge is not just selling, but creating sustainable business. There is only real company who can sell more than once to the same customer,” says Bollico.
