It was advanced yesterday by journalist Lauren Sherman in her newsletter, ‘Puck News’: Chloé Malle has been chosen by Anna Wintour to lead the US edition of Vogue. A rumor that had been playing since the blonde hair magnate left that position in the head last June. After all, she was the only one with the position of director: she was the one who, four years ago decided to change that name for the ‘heads of content’ of each edition of the magazine.
Malle began collaborating in Vogue in 2011, writing about New York social weddings and social chronicles. I wrote like freelance on the subject to The New York Times, The Wall Street Journal o WWDamong others. Two years ago he entered Vogue template and currently coordinated the website and co -presented the podcast Weekly of the header, ‘Run Through with vogue’. Considered one of Wintour’s acolytes, his name began to sound next to other more veteran professionals, such as Nicole Phelps, Virginia Smith or Sarah Moonves, however, the sector took it for granted that it would be her when she was entrusted to coordinate the cover (interview included) with Lauren Sánchez coinciding with her wedding with Jeff Bezo. Now that it is rumored that the owner of Amazon could buy Count Nast, editor of Vogue, in the medium term, a commission of that size placed Malle as the first in the list of possible successors.
Two days ago, aware that the official announcement was imminent, The New York Times contacted Malle. The journalist confessed to the newspaper that he felt “a unobtrusive Proud ”, given that social networks have criticized the then possible appointment for their family tree: she is the daughter of director Louis Malle and actress Candice Bergen, the same one that, irony of life, played the director of Vogue in ‘Sex in New York’.
Lauren Sherman tells about the reasons for his appointment that Anna Wintour has always looked for people from her rope for the head of her headers. The global director of Condé Nast has opted for Malle because “she does not want to cause solutions, and Malle opposes little resistance.” It is not as well known for fashion magazine readers such as Phelps or Mower, but it has an influential social agenda and a profile that may be necessary for the transformation that Wintour is creating in Vogue. It is no longer so much an exhaustive knowledge about the fashion of the moment, of smell to know what is coming or audacity to provoke with images, but to create content close to pure and hard entertainment, to be able to create narrow ties with the advertisers and manage the networks and digital platforms (all) interactively.
