Launching products in a world where news arises every moment is an increasing challenge. The speed of technological transformations, added to the requirement of consumers by more agile and personalized solutions, pressures companies to continually innovate. In this scenario, Artificial Intelligence (AI) emerges as one of the main resources to accelerate product creation, ensure efficiency and, above all, maintain relevance to a constantly moving market.
On the panel “What are the differentials of your product to the customer?”performed during immersion From zero to top xperienceLast weekend, market experts discussed how AI is remodeling the way of thinking, developing and climbing new solutions. The conversation was attended by Pedro Chiamuerela, founder of Clearsale, CEO of XP Inc., and Mediation of Rafael Silveira, director of Falconi.
One of the main points raised was AI’s role as a accelerator in creating solutions. For participants, technology not only increases efficiency, but also expands the capacity for ideation, allowing products to be thought out more agile, personalized and connected to the real needs of customers.
“It is essential to use IA to have scalability and get out of the repetitive, making room for creativity and value generation,” said Thiago Maffra, noting that technology is no longer a tendency to become an essential tool for entrepreneurs. “Anyone who is not looking at IA now will have problems in the future,” he said.
“Human-machine” combination is more essential than ever
In the vision of executives, the great differential is not only to use IA, but how to integrate it with processes, data and especially human creativity. The combination of machine and human being was pointed out as the way to maintain live innovation and boost business in different sectors.
Another point of attention raised in the debate was that AI alone does not solve all problems. “Artificial intelligence itself is just a service. The real challenge is to build robust data systems to bring it to life,” added the XP CEO. For technology to fulfill its transformative role, companies must invest in solid data structures, capable of feeding the algorithms with consistent and relevant information.
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The panel has stressed that the future of products and services will depend on the ability of companies to unite cutting -edge technology, well -defined strategies and human creativity. More than an automation tool, artificial intelligence consolidates itself as a pillar of differentiation and competitiveness, capable of generating real value for both companies and its customers.
The immersion of scratch to the top xperience was a partnership between XP Education, Infomoney, XP Companies and Galaposand gathered, at XP headquarters in São Paulo, more than 32 leaders, who together, earn at least R $ 2 billion per year.
