Current partner, Hypera Pharma, has a contract up to 2040 and was signed for about $ 300 million, starting with $ 15 million annually and currently reaching $ 20 million
It is looking for a new contract for the rights of appointment of its arena, Neo Chemistry Arena, and intends to receive a significantly higher value than the current one. Currently, the partnership with Hypera Pharma, which extends until 2040, was signed for about $ 300 million, starting with $ 15 million annually and currently reaching $ 20 million. The club’s board considers this amount insufficient, especially in the midst of a debt that adds more than $ 2.5 billion.
The expectation of the club is that the new agreement will guarantee at least $ 60 million per year, with a period of 10 years. Osmar Stábile, the new president of Corinthians, said they are already interested in the negotiation, including Hypera Pharma itself. To terminate the current contract, the stipulated fine is $ 50 million.
In the current scenario, 11 Brazilian stadiums have Naming Right contracts, with values that vary a lot. The agreements range from $ 1 billion for a period of 30 years to $ 6 million for a 5 -year contract. The search for a new Naming Rights contract is a Corinthians strategy to increase your revenue and improve your financial situation. The board believes that with the growth of interest from companies, it is possible to achieve a value that better reflects the potential of the arena and the visibility it offers.
Posted by Nicolas Robert
*Report produced with the aid of AI
