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The designer died on Thursday (4/9). With the mark founded in 1975, the Italian built a unique legacy in fashion. More than that: he leaves an empire that did.
“Mr. Armani, as he has always been called with respect and admiration by employees and collaborators, passed away peacefully, surrounded by his loved ones. Relentless, he worked until the last days, dedicating herself to the company, collections, different and always new projects in being and being,” said the company.
Trajetória de Giorgio Armani
On July 11, 1934, Giorgio Armani was born in the province of Plaza, north of Italy. In Youth, he even joined the medical degree at the University of Milan, besides serving the Italian Army in 1957. He was then a salesman at the La Rinascent department store.
The designer began his career as a designer in the 1960s as a designer of the brand Nino Cerutti, in which he was almost 10 years. It also went through the Unrary Ungaro brand. However, it was in the 1970s that Armani decided to pursue his fashion career independently.
Alongside friend Sergio Galeotti, he founded Armani in 1975. With minimalist and elegant creations, the Italian designer was known for the sophisticated finish. When developing looks For women, Giorgio Armani was not attached to gender stereotypes, especially in tailoring. The design considered androgynous – for the time – consecrated the stylist as innovative.
After opening a subsidiary in the United States in the 1980s, the designer expanded the business to Asia. It also began to divide the brand into lines: AEA were born, besides the first perfumes and accessories. The high-couture Armani, for example, premiered in 2005. It was a response to the desire of customers for more exclusivity and custom made parts.
Giorgio Armani was Crítico do fast fashion and defender of a fashion, with quality and timelessness as priorities. “The key, for me, is to do aging -proof, created to be more elegant than responding to fashion appeal, relevant for years instead of months. People should invest in something that has value and durability,” he said in 200, in an interview with.
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Over the years, the brand has built celebrity relationships. One of the main highlights was the longtime relationship with actress and singer Michelle Pfeiffer. Personalities like Beyoncé, Lady Gaga, Cristiano Ronaldo, Megan Fox, Cate Blanchett, Nicole Kidman, Calvin Harris and Rihanna are also among the label partners.
Armani Empire
Currently, Armani is one of the few luxury labels that are not part of fashion conglomerates such as LVMH and Kering. Until the end of his life, Giorgio Armani led his own business. It is not yet known who will succeed it.
At the Spring/Summer 2016 parade, in Milan, including the Italian even declared to the press: “As long as I am alive, there will be independence. Soon after, I will have prepared the terrain for a type of independence that is more measured, more controlled.”
The Empire built by Armani goes far beyond fashion. In addition to the line of furniture and decoration, Armani Home, currently, the Armani group owns a network of hotels, real estate and restaurants around the world. Armani Theater, the Night House and the Armani Silos Museum complete the list.
Farewell
Following the announcement of the death of Giorgio Armani, fans and admirers paid tribute. On social networks, close friends and celebrities have spoken to celebrate the Italian designer’s trajectory.
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