Action aims to highlight the promotion “Break da fans” and approach mothers of motorsport
The Kitkat brand has launched a commemorative edition of Formula 1 -inspired design packaging. According to the company, the initiative is part of a strategy of approaching high performance sports fans. Chocolates with the new look are now available at points of sale across the country.
Box with Kitkats with new Formula 1 packaging
“Formula 1 -inspired design brings Kitkat closer to the universe of sport and its audience, connecting the product to a widely recognized cultural context. This special edition marks an important moment for Brazilian motorsport”says Nathaly Glashan, Kitkat’s executive marketing manager.
The new packaging features the characteristic red of the brand with details that refer to motor racing, such as the side strip in the quilted flag standard and the official Formula 1 logo in the upper right corner.
The new look also comes to draw consumers ‘attention to the fans’ Break promotional campaign, which will be held until September 29.
To participate, the user needs to buy 3 Kitkat products and register the tax voucher on, where you can also consult the full list of participating items.
The promotion will draw daily caps, t -shirts and bottles, as well as tickets for the covered stands of the São Paulo GP, which will be held from November 7 to 9 at the Interlagos Autodrome.
The promotion offers 3 days of access to the exclusive Paddock Club, with all expenses paid, and the chance to personally meet Gabriel Bortoleto, Brazilian pilot and Ambassador of Kitkat.
Kitkat Promotion Details for the São Paulo GP
