Family businesses are one of the main engines of the global economy. In Brazil, according to the Brazilian Institute of Geography and Statistics (IBGE), they represent 90% of companies and account for 75% of hiring. In addition, 71% of medium companies Brazilian women are family control.
This Friday (5), in Brothers’ daythe story of Gabriel, Thiago, Mariane and João Felipe Concon shows how blood ties can become billionaire businesses. The quartet transformed Pizza Prime, a neighborhood pizzeria in São Paulo, the largest Brazilian network in the sector. Today, with more than 80 units spread across 11 states, the brand projects revenues of R $ 180 million by 2025.
“From the beginning, I thought of bringing my family close, because I believed that together we could build something solid and lasting,” says Gabriel Concon.
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This is another example of medium -sized companies formed by families, which in Brazil are responsible for a large slice of jobs and . “When the family is cohesive and functional, working together is a pleasure and can be even more advantageous than in non -familiar companies,” says Elismar Álvares, an associate professor at Dom Cabral Foundation (FDC) and curator of Family Business, an area specializing in business families at the educational institution.
Success Revenue
A good example of how family businesses can work comes from the Pizza Prime kitchen, created and expanded by the four Concon brothers. In 2001, Gabriel, only 19, bought with the support of his father a small pizzeria in the neighborhood of Acclimation, in São Paulo. Four years later, he opened two more stores, one of them along with his brother Thiago. In 2015, the other brothers joined the management.
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For Thiago, the union is today one of the pillars of the brand. “Being surrounded by people who share the same values creates a solid foundation to face the ups and downs. Blood union strengthens the resilience of business because there is a greater purpose: perpetuating the brand as a family legacy.”
Already the youngest, João Felipe, points the fine line between personal and professional relationships. “The challenge is to separate personal issues from professionals. But the great advantage is mutual confidence. The family bond creates a sense of commitment that goes beyond the contract: we know that everyone is 100% engaged, not only for the financial result, but for the story we are building together.”
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Family ties
The Dom Cabral Foundation notes that the longevity of family businesses goes far beyond the financial strategy: it depends on the alignment between family, equity and company in the same future project. According to Elismar Álvares, starting a family business is challenging, but can bring unique gains.
For her, the main risks are linked to the challenge of balancing formal governance with “backstage” governance, marked by personal relationships. Still, the benefits exceed.
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“The prosperous and long -lived family businesses that cross the third generation embrace changes, professionalize their management, take care of the succession and treat the company as a legacy, not just as a source of income,” concludes the teacher.
Also according to the Dom Cabral Foundation, CEOS from outside the family remains, on average, only two years in office. Already well -structured family businesses can cross generations, with some cases reaching the third.
Priscila Aguiar acts today as CEO of the Gavião Academy Network. The business created by his parents for 17 years in São Paulo, today already exceeds 61 units in operation and continues to reach 100 units by the end of 2025, as well as an international presence in Paraguay, with negotiations underway in the United States.
“From an early age, my father was already forming his successors and not heirs. Still teenagers and my brothers have started working at the gym. As an eldest daughter I was always closer to my father demanding and directing what should be done. Today as a CEO representative of the family I have this function of integrating all sectors and taking direction of what the family wants to hawks while network and now also through franchisees,” Priscila says.
