July 2025 has consolidated the supremacy of some games on online casinos. Popularity and multipliers data are not just numbers – they are stories of attraction, risk, and rewards that vibrate both players and content creators.
According to KTO data, the popularity of slots is large – over 93% of all activity happens in the category. Fortune Tiger remained at the top, with 42.51% popularity. Shortly thereafter Fortune Rabbit appears, which recorded 35.65%.
The lucky dog, thirdly, showed relevant growth and reached 30.32% of popularity. Other titles that deserve attention are Fortune Dragon, with 27.30%, lucky monkey, with 27.24%, and Big Bass Bonanza, which even with 13.66%has already gained space among favorites.
In Crash Games, the Aviator still leads with 13.32% popularity. Jetx, though less popular, shines with a large 25,000x multiplier on the online casino, reached only once. Games like Kto High Flyer and Spaceman also appear as alternatives, keeping faithful audiences and occasional multipliers that reflect the luck of each player.
In the RTP field, the highlights were equally expressive. Invictus recorded 113.18%, far above the standard average of 96%. Big Bass Return to The Races and Alien Invaders have also exceeded expectations, with over 102% RTP. In multipliers, in addition to the aforementioned Jetx, the Big Bass Bonanza 1000 reached 20,000x Gates of Olympus 1000 reached 15,000x, consolidating as choices for those looking for potentially massive awards.
Youtube and the impact on Brazilian Igaming
The most popular July games are not isolated; They live and breathe within the digital entertainment ecosystem. Brazil is today the world, with 147 million active users, representing 89% of all social networking users in the country. Youtube is not just a social network, but the second largest global search engine, behind only Google.
This behavior directly influences the consumption of games on online casinos. The Reuters Institute report shows that Youtube is the second main source of information for Brazilians in general, tied with WhatsApp for news, with 38% each. Among gamblers, the impact is even more direct: 94% consider the most engaging vertical sports bets and 46% specifically resort to Youtube to improve their skills.
Not by chance, titles like Aviator and Jetx are protagonists in strategies, replays and analysis of large multipliers. In August 2024, the Brazilian public specifically interested in gambling on Youtube reached 4.7 million people, according to Casinolytics, demonstrating the strength of this platform as a content dissemination channel.
Creating igaming content is easy job?
Keeping a website or channel dedicated to games requires time and adaptation. The case of illustrates this challenge well. By abandoning daily news coverage to focus on authorial content, the site lost more than 80% of the audience and failed to have part of the advisory support. At the same time, it gained creative freedom and the chance to work on topics of greater interest in the team. It is a risky exchange, but it reflects the need for reinvention.
The current audience reads less and less about both general games and online casino games. Many are limited to checking out rapid notes or summaries, consuming information in short formats and preferably in video. For those who bet exclusively in text, the path is arduous. So youtube, Tiktok and Twitch are no longer complements, but indispensable tools.
In the universe of online casinos, responsibility remains a central issue. Producing content that promotes these games responsibly and at the same time fun requires careful research from creators, as well as the commitment to ensure that this material does not reach minors or people in a vulnerable situation to ludopathy. New government guidelines reinforce this need, making it essential that influencers and content producers understand the market before disclosing it.
Those who act in this universe, whether as a player or as a content creator, need to recognize that the scenario has changed. The visual format is dominant, engagement has become a currency of exchange and constant adaptation is the only viable strategy. It is in this environment of quick transformations that one remains relevant and who is left behind.
