The era of free sports broadcasts is increasingly strong. One day after GE TV’s debut, Grupo Globo’s new product had the first “direct challenge” against the market reference so far, Cazétv. Both broadcast the match of NFL in Sao Paulo, won by the.
Cazétv has been worth the fact that it has been almost three years as the main game channel on Youtube and recorded, by the beginning of this Saturday, 9.3 million views in the match, against GE TV 1.3 million.
The number considers access to transmissions even after “live” is closed. In the case of GE TV, the amount of connections via Tiktok, the GE website and Samsung TV is also being accounted for.
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With free broadcasts since the 2022 World Cup, Cazétv accumulates 22.2 million subscribers on YouTube. Even if GE TV has “inherited” the GE channel, the number of subscribers is less. There are 6.95 million.
This Sunday, Globo’s new channel returns to NFL, with New York Giants against Washington Commanders. On Friday, Everaldo Marques, one of the voices of football in Brazil, still at ESPN, returned to narrate the sport. Globo also hired commentator Antony likes.
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Since GE TV’s debut, the pool of competitors in streaming have been “released.” Right in the presentation, Globo put Regina Casé to narrate a teaser, in which the national team shirt appeared with the name “Regina Ge”.
The next day, Cazétv reacted, playing with the fact that the ad broadcast of GE TV appeared as advertising before your channel videos. “Do like Mom! Yesterday he had it warm up with Regina. Cazé is real today at NFL!” He wrote on social networks.
Soon, Libertadores will have a new package for free online transmission. Cazétv and Ge TV will then make another direct dispute. This time, for the transmission rights.
