“Days like today are some of the most exciting moments in Apple,”. The Cupertino company presents the new iPhone 17 this afternoon from seven (Spanish peninsular time). Four models are expected: the standard iPhone 17, the new iPhone 17 Air, the iPhone 17 Pro and the iPhone 17 Pro Max. The leaks indicate that and that Apple will provide the entire range of a more powerful selfi camera. The country comments live the event.
Apple has begun the event by presenting the new Airpods Pro, which were not updated since 2022. The headphones improve noise cancellation and incorporate real time translation as a novelty. When activating this function, the interlocutor’s voice is heard lower while the translation is reproduced higher. This can be an especially useful function when traveling.
The Airpods Pro 3 can also monitor the heart rate, thinking of registering both the exercise sessions and important information about the health of the iPhone user to which they are associated. Although these new headphones and Apple Watch can measure certain biometric data, such as heart rate, but are not certified as medical devices. This means that the information they provide is only orientative and should not be used for diagnosis or medical treatment.
In addition to the new iPhone, Apple could present the third generation of the Pro. As for watches, everything indicates that the company will present the Apple Watch Series 11, with performance and battery improvements, and the Apple Watch Ultra 3, which could have several days of autonomy and satellite connectivity for emergencies.
. Since then, Apple has celebrated events every year in which you take care of the last detail to capture customer service. These annual events, in which ads usually happen at high speed, always arouse great expectation. The presentation is made at the company’s headquarters, which is in Cupertino (California, USA). This circular campus of 2.6 million square meters was designed by Norman Foster at the request of Steve Jobs.
One more year, the apple company meets the tradition: as usual in each presentation of Tim Cook (and before Steve Jobs). Apple uses this strategy to add the new products and update the prices of existing ones. Normally, the store reopens a few minutes after the presentation.
(News in elaboration. It will be updated as Apple makes new ads.)
