Apple
The new and extra thin iPhone Air
New iPhone models announced this Tuesday want to compete with Samsung. Despite the threat of Trump tariffs, prices remain similar to previous releases.
“We are giving the Largest leap ever for the iPhone“This Tuesday said Tim Cook, Apple’s CEO, quoted by, in the presentation of the already promised iPhone17 and iPhone Air.
The US multinational has presented the new iPhone Air as the most durable to date. Is also the thinnest, and should compete directly with the Galaxy S25 Edge From Samsung, according to analysts of the same agency.
Apple’s website promises, with the new model of one camera, a mobile phone “more resistant than any previous model, with innovative camera experiences and a remarkable battery autonomy for all day. ”The company does not specify, yet the effective autonomy of the new device.
To accompany the extra thin battery, Apple uses the iPhone Air the processor chip A19 Pro.
O iPhone 17 and the iPhone 17 Proalready promised by Apple, were also announced this Tuesday – the new update of its smartphone.
A new version of the wireless headquarters were also announced AirPods Pro and an arterial voltage monitor in the new Apple Watch.
Prices do not go up, quality increases
Despite the American multinational itself, the 256 Gigabytes version of the IPhone 17 base will have a starting price of $ 799 in the USA (about 683 euros) – Exactly the same as the previous iPhone 16 when it was launched, but with the double the storage capacity.
According to Reuters, to be applied, Trump’s fees would cost Apple more than 1,000 million in the current fiscal quarter, but the company seems willing to handle the message without rising prices in order to ward off Asian competition.
In Portugal, however, the price is higher. On the official apple website, iPhone 17 from € 989, iPhone 17 Pro since 1349 € (in the US, starts from 939 euros) and iPhone Air from 1249 €.
