More than 131 million people in Brazil watched the FIFA Club World Cup, which is equivalent to 62% of the population. The data is part of the preliminary balance released after the first edition of the new format tournament, held between June 14 and July 13 in the United States. The competition, won by Chelsea after the final against Paris Saint-Germain, mobilized fans on and off the field and recorded significant numbers on different fronts.
According to a survey by Nielsen Sports, about 2.7 billion fans followed the games on several media platforms, a number that reinforces the global impact of the tournament, although still far from the 5 billion Qatar World Cup mark in 2022.
In the stadiums, approximately 2.5 million fans attended matches distributed by 11 host cities. Outside them, Dazn’s exclusive global transmission, coupled with sublicens and Watch parties around the world, ensured the unprecedented distribution.
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Brazil
Brazil was one of the main markets of the competition. In addition to the massive range of television, Globo recorded its three largest audiences of the year with tournament games. The confrontation between Flamengo and Bayern Munich attracted 37.3 million viewers, while the Palmeiras and Botafogo games completed the most viewed 2025 broadcast podium in the country.
Other countries also had impact numbers. In Spain, 49% of the population, about 24 million people, watched the tournament. In Italy, the rate was 48%, representing approximately 28 million fans. In Portugal, more than 60% of the population followed the games by Dazn and TVI, a sublicensed station that reached their second largest audience of the year with the duel between Inter Miami and Porto.
In Argentina, the mobilization was intense. The game between Boca Juniors and Benfica gathered over 9.1 million viewers, equivalent to 84.2% of the television audience. Already River Plate reached 87% of the audience during its confrontation against Monterrey. In the United Kingdom, the broadcast of Manchester City and Al Hilal dominated 77.9% of televisions on the country at the time of the game.
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In addition to television range, the competition stood out in the digital environment. The tournament was notorious of 80% among football fans around the world, led Google searches during the period and made their official social networks exceed nine million followers.
Dazn, in turn, has reached more than ten billion impressions on its channels and innovated in the transmission experience with on -demand content and an interactive fanzone. Data from the platform itself point out that 80% of viewers also interacted with complementary materials, in addition to live matches.
For FIFA Secretary-General Mattias Grafström, the results demonstrate the strength of the competition.
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“From the incredible atmosphere in the US stadiums to 2.7 billion people engaged around the world, the tournament exceeded expectations. There is no doubt that the world has embraced the tournament,” he said.
Dazn Group CEO Shay Segev highlighted the impact of the digital model.
“Our partnership with FIFA has established a new global standard for football experience. The numbers demonstrate the extraordinary appetite for accessible and quality content,” he said.
