Apple’s “Awe Droping” event came to an end-and the focus of the presentation on Tuesday (9) was on mobile devices: iPhone, Apple Watch and Airpods. In all, Apple revealed eight new products, including a new member of the iPhone family, the iPhone Air.
Here is a summary of everything that was announced, in the order in which it appeared at the event.
AirPods Pro 3
Apple redesigned Airpods Pro to make them smaller and better fit different ear formats; The company calls them “the best fit airpods of all time.” The audio was improved with a wider sound stage and, especially, with a much better active noise cancellation. Advanced computational audio and new tips offer better noise isolation-twice the previous generation’s h Anc, and the best hop of any wireless intra-compliant phone, according to Apple, which promises “over-ear headphones in a pocket design”.
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Airpods Pro 3 also support simultaneous translation, helping you understand audio in your favorite language – useful, for example, when traveling to another country. The ANC reduces the volume of the person’s voice to facilitate the understanding of translation. And it is not just about translating isolated words, but complete phrases, allowing natural conversations. The iPhone translates your words to the other person’s spoken language if necessary – and Apple claims that the translation is even more powerful if both are using Airpods Pro 3.
Another novelty is the integrated heart rate sensor. Thanks to the Apple Heart and Movement Study, with over 250,000 participants, you can monitor up to 50 different training types using only headphones without the need for Apple Watch. It is possible to track burnt calories and heart rate directly in the iPhone fitness app.
The battery also improved: 8 hours with a single charge (before it was 6). In transparency mode, used as a hearing aid, autonomy reaches 10 hours.
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Apple Watch Series 11
Apple calls Series 11 a “most risk -resistant Apple Watch ever.” It has more 5G coverage, is more efficient in battery consumption and comes with Watchos 26 and the new design “Liquid Glass”.
Among the new health resources are hearing monitoring, menstrual cycle, mental health and more. The highlight is the fight against hypertension: Using data from the beat optical sensor, the clock monitors high blood pressure standards over 30 days and alerts the user. Apple hopes to notify more than 1 million people about hypertension next year.
Series 11 also brings the Sleep Scorewhich evaluates sleep quality compared to its average and identifying interruptions.
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The battery now lasts up to 24 hours. It is available in black, silver, gold and space gray, with new Apple bracelets, Nike and a Hermes version in animated display. Starting price: US$ 399.
Apple Watch SE 3
Apple Watch entry version, now with always active screen, one-handed control gestures, pulse temperature sensor (especially for female health) and side speakers for music. For the first time, it supports fast loading: 15 minutes of load yields 8 hours of use. Starting price: US$ 249.
Apple Watch Ultra 3
The top line model has gained bright screen at sloping angles and thinner edges, resulting in the largest display ever made for an Apple Watch. In addition to better 5G support, it now has satellite connectivity for emergencies, messaging and location sharing in remote areas.
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The battery lasts up to 42 hours. Available in black and natural titanium with new bracelets, including a Hermes rubber line. Starting price: US$ 799.
iPhone 17
Now with 120 Hz Promotion Screen (previously exclusive Pro models), always active display, record shine and less reflex thanks to a 7 -layer antireflex coating. Available in white, black, green, purple and blue, with the best risk resistance ever seen in an iPhone.
Chip -equipped A19 (3 nm) and improved neural engine for Apple Intelligence, as well as greater memory bandwidth to run faster language models. Quick loading has been improved: 20 minutes yield 8 hours of video.
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The double rear camera system includes a 48 MP ultra-angular (4x more resolution than on iPhone 16). The front camera now has a sensor almost twice on and supporting the feature Center Stage. It is possible to switch between portrait and landscape with a touch, and the frame automatically adjusts to include more people.
Initial storage: 256 GB. Starting price: US$ 799.
iPhone Air
New line model, with initial price of US$ 999.
iPhone 17 Pro e Pro Max
With 6.3 ″ and 6.9 ″ screens, respectively, they use aerospace aluminum alloy for better thermal dissipation and lower weight. Available in silver, deep blue and “cosmic orange”.
The new thermal design allows larger battery and improved antenna. The rear window was replaced by ceramic shield4x more resistant to cracks.
The battery is the best ever viewed on an iPhone: up to 39 hours of video on the Esim-Only model.
The cameras system includes 56% larger sensor, 8x teleobjective lens and support ProRes RAW. Apple states that the whole presentation was filmed with an iPhone 17 Pro.
Starting price: US$ 1.099 (For) e US$ 1.199 (Pro Max).
Context and implications for Apple
The ads come amid pressure from AI -focused analysts, dissatisfied with the rhythm of evolution of Apple Intelligence. Despite solid financial results (record revenue in the 3rd quarter, +10% year by year), Apple faces criticism for delaying Siri’s reformulation to 2026 – which cost $ 75 billion in a single day.
In addition, the company provides a US $ 1.1 billion impact on tariffs in the 4th quarter of 2025. Goldman Sachs projects 5% iPhone sales growth in 2025 and 7% by 2026 if the releases succeed.
The consensus among 31 Wall Street analysts is moderate purchasebut there are those who consider valuation high for “solid but not exceptional” growth.
Apple’s strategy seems to focus on hardware innovation to gain time until its AI capabilities mature in 2026 – but this brings risks, especially if new products do not boost update cycles as expected.
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