Most Brazilian companies already use artificial intelligence agents, in a movement that repeats the international trend of adherence to this type of technology in the corporate environment. More willing to invest in AI, decision makers have even relocated budgets towards such applications.
These are data gathered by the survey “Return of Investment (ROI) in AI”, conducted by the National Research Group at the request of Google Cloud – controlled by Alphabet (). The study was conducted globally and has cutouts to Brazil and Mexico listening to executives from companies with more than 100 employees and annual revenue of over US $ 10 million.
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In Brazil, 62% of leaders heard – from CEOs to directors – claim to use artificial intelligence agents in their operations. For AI Solutions Engineering leader on Google Cloud for Latin America, Fernanda Jolo, the data demonstrates a high adhesion of Brazilians to technology compared to global results.
“It has a lot to do with the Brazilian individual, he is a lot to use and be Early Adopter [pessoas que adotam novas tecnologias antes da maioria] Of the tools and has started using AI agents a lot in their daily lives last year, ”he says.“ Now people are taking all these capabilities into companies, because many of the companies are safer, because they have tools that allow us to use AI massively. ”
According to the survey, those who adopted AI agents more in advance, called early adoptersare more likely to ensure a return on investment (ROI) of the values brought in artificial intelligence agents.
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Almost all executives heard in Brazil and Mexico say they record returns on investments in at least one case of Generative AI, 93% of them. It is a higher value than the average in Latin America, in 79%.
Artificial intelligence agents are models of great language (LLM) capable of planning, reasoning and performing tasks independently. They can, for example, create texts, images, develop codes or provide customer service.
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. The greatest perception of return on AI investments is linked to individual employee productivity, the study indicates: “We jumped from 37% to 43% in Latin America. We do not have specifically from Brazil, but it was the biggest leap when we look at each one of the cases in the perception of ROI generated,” says Jolo.
Although most of the return on IA investment is observed in employee productivity, Fernanda Jolo notes that there is a growing use of tools in process or service processes offered by the company and this tends to impact individual productivity itself. “Even when you move in some process, you also end up impacting individual productivity there.”
Globally, the study interviewed more than 3,400 global companies leaders in 24 countries, all where general AI resources were implemented. In this universe, 52% of executives reported that their organizations are actively using AI agents, lower than implementation in Latin America.
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Much of the spending on Generative AI in organizations increased, while technology costs have fallen – 77% of respondents in the world. According to the survey, 58% of executives report that their organization is allocating a new budget to finance investments in the Generative AI, while 48% relocate AI -related budget to finance investments in Generative AI.
It is an indicator advance compared to 2024, when 44% responded to being shifting money from other areas to AI initiatives. In Brazil, the number is 43% in 2025.
“Let’s suppose: marketing investment is going to AI. Yes, but inside I are investing in many things that will go back to marketing at the end. AI content generation, image generation with AI, recommendation optimization for customers,” says Jolo. “In Brazil the highlight is more for the new budget, 60% say they are bringing completely new budget to AI.”
