The Maga Movement has established itself in the United States as one of the most powerful ideological currents of recent times. What started with an apparent simple slogan –Make America Great Again— It has ended up springing the country, assuming the course in each and every one of the decisions taken from the White House. Although the phrase is previous, it began to emerge in the 2015 Donald Trump campaign. A backward look that collects the phrases from when, from the American Republican point of view, USA was the largest point of reference without any competition.
Like Ronald Regan, he used it in 1980 or Bill Clinton a later decade, the phrase approach embodies the philosophy of the famous “American dream”, but with a subtle difference: only for Americans. With Donald Trump as president, both in his first and in his second stage, Maga has acquired an ideological depth that directly attacks the issues that have made “USA melgue”: globalization, immigration or multiculturalism in general. Thus putting the country’s closure with factors such as economic protectionism, tariffs, border control or traditional family as a concept; and the rejection of everything that is defined in North America Woke.
The movement has been having a noticeable presence, from the White House, through social networks, media and, above all, a huge mass of people behind that makes their influence possible. The death of, murdered on Wednesday in a public act of a university on the outskirts of Salt Lake City (UTAH) has turned this issue as the protagonist into the public conversation. He, among other ultraconservative projects, has the main responsibility of the great mobilization of the Z Generation. Founder of Turning Point USA, was campus per campus to sow the ultraconservative idea and promising a future for the new generations, which made Trump re -elected as president of the country. Among the most common messages, hatred of “gender ideology” and everything that has to do with the LGBTI+collective.
The founder of Turning Point USA, Charlie Kirk, at the Constitution of Conservative Political Action (CPAC) in National Harbor in Oxon Hill (Maryland), on February 28, 2019.
Within this ultraconservative idea and the rejection of outside, both commercial and humanitarian, there are even more radical profiles that settle in what is known Dark Maga: an authoritarian version – even more if possible – that raises a hypothetical apocalyptic future and, in essence, permanent idolatry to Donald Trump. Before the breakdown of the Elon Musk marriage – Donald Trump, the first was the main representation of this sector in which, as a social characteristic, they carry black caps and their most radical speech against the establishmentwhile the traditional magician led by the White House tenant has the color red.
Donald Trump and Elon Musk in an UFC fight, before their friendship.
Among the ideological advisors of this political current, there is a brain that is essential to know to understand the magnitude of its evolution: Steve Bannon. Donald Trump’s ex -analysis has been considered over the last years as the ideologist of the populist national movement. In fact, it still has a notable presence in networks and as a reference of the international right. At the strictly electoral level, Chris Lacivita is another of the great architects with a discreet role but with large investments and machinery behind.
Steve Bannon.
Within the most political section, Marjorie Taylor Greene, popularly known as MTG, has become the most combative face of the magician. She was chosen for Congress in 2020 after the retirement of Tom Graves. After that, he returned from being chosen in 2022 and 2024. In addition to being of the extreme right and businesswoman, It is also a theoretical firm of the idea of conspiracy and embodies the main qualities of the most radical sector Trump’s defender, thus being the most representative face.
Ron Desantis, Governor of Florida, has a profile similar to the extreme Republican when sharing most of the ultraconservative ideas of the movement, but with a more ambitious profile to such an extent that it begins to sound as a relief of Donald Trump, although others point out that it will always be in their shadow. Given this perpetual dichotomy, the governor has decided to further radicalize his actions from the institutions, creating his own government efficiency department (Doge). In other words, an organ to cut everything that can be cut at public taxes and income. Besides, It has carried out a law that is designated with immigrants without papers and another to eliminate state -to -properties.
The Republican candidate, Ron Desantis, in an act of his primary campaign.
In the media field, Tucker Carlson is one of the most influential voices. Its analysis of immigration, foreign policy and culture continue to mark the conservative agenda even after its output of Fox News – the ultraconservative par excellence of the United States. The American presenter has been the architect of expanding bulos such as pollen in spring. Among them, they occupy the podium the demographic replacement, accuse Anthony Fauci of having “financed the creation of the Covid”, to promote the attack on the Capitol of January 6 or even ensure that there were “biological weapons” in Ukraine.
Tucker Carlson.
More recent and bizarre figures such as Jackson Hinkle, who, literally defend “American Marxism-Leninism American conservative”, a salad that tries to mix conservative populism with criticism of globalization and classical liberalism. The Dive with Jackson Hinkle It was the program with which he transcended the one who was even accused of selling “Putin propaganda” and was removed from Twich and YouTube for misinforming about the war in Ukraine. Now, in X (formerly Twitter) he has achieved 3.5 million followers disinforming about Gaza genocide.
The magician is not a homogeneous block. Inside Trump’s personalist leadership, strategy efforts to institutionalize the movement, the combativity of legislators, the ambition of possible successors and the influence of media voices and activists who spread crazy messages, denialist and conspiratory messages. The future of the magician will depend, in future hypothetical elections, whether it manages to stay cohesive under Trump or if a new leadership arises able to take the flag when its founder is no longer in the center of the stage.
