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In the advertising market, creativity and search for human connections define what will be the best strategies and results. Within this context, the fourth edition of ENAPRO (National Meeting of Propaganda Agencies) proposes a debate on how innovation and human relationship shape the future of communication.
Under the theme “Humans to Humans”, the event will bring together leaders, executives, agencies and national prominent creatives to explore trends, strategies and the role of relationships in the construction of social impact campaigns and projects.
Among the confirmed names are Hugo Rodrigues (WMCCANN), Nina Campos (Simplified Relations), Black Zezé (Cufa RJ), Eco Moliterno (Accenture Interactive), Mariana Ferraz (Dove Masterbrand) and Alexis Pagliarini (E -Creative4).
Promoted by Sinapro-Bahia, the meeting will take place from October 23rd to 25th, in Salvador, at Gran Hotel Stella Maris.
Social impact
One of the news of this edition is Cannes Lions Road Show. For the first time, ENAPRO will share cases and insights of the largest creativity festival in the world, bringing inspiration and learning to professionals from all over the country. The presentation will be by Alexis Pagliarini, founder of Creativist ES4.
André Mascarenhas bet on state potential to discuss creativity and innovation
“Bahia is a hub of innovation and originality. And in October, Salvador will host a great encounter that stimulates new perspectives, instigates reflections and offers an environment to expand contact networks and provide moments of relaxation.”
André Mascarenhas, President of Sinapro-Bahia
The opening will feature the presentation of the Neojiba Orchestra, consisting of 85 young musicians between 15 and 27 years old, in partnership with Santa Casa de Misericórdia da Bahia. The orchestra is one of the most important initiatives of musical formation and social inclusion of the state, which annually serves about 2,300 students.
In addition to discussions about market and creativity, the event aims at a more human look at social initiatives.
In this edition, the Solange Fraga Support House will have a space for the sale of sandals made by mothers served by the project, uniting art, solidarity and entrepreneurship.
The institution serves children and adolescents in a situation of socioeconomic vulnerability, who leave the interior of Bahia for cancer treatment or heart disease in Salvador.
Enapro 2025
ENAPRO is considered one of the main advertising events in Brazil. With diverse activities, the meeting connects agencies, media, advertisers and suppliers from all over the country.
Promoted every two years, the event proposes an active debate on the main trends, technologies and innovations in the sector.
In this year’s edition, there will also be the inauguration of the new board of Sinapro-Bahia for the 2025-2028 triennium.
