Entry model will be sold for $ 7,999 (US $ 1,481); difference is also 76% compared to China and 30.6% against France
The input model of the 256GBwill cost US $ 1,481 in Brazilor equivalent to R$ 7.999. The value is 85,4% bigger than what will be marketed in the United States from September 19: US$ 799.
Of all the countries analyzed, Brazil appears as the most expensive market for the purchase of the device, which can be made by pre-registration from September 16. The product will be available 3 days later, on September 19.
The survey of Drive/Poder360 considered prices released on the official website of Apple Store in 13 countries and used the dollar quotation to R$ 5,40em September 12, 2025.
Here’s the release values in Brazil:
- iPhone 17 – R$ 7.999 (US$ 1.481)
- iPhone 17 Pro – R$ 11.499 (US$ 2.129)
- iPhone 17 Pro Max – R$ 12.499 (US$ 2.314)
- iPhone 17 Air – R$ 10.499 (1.944)
In an event held on the last 3rd (9.Set), at the company’s headquarters in Cupertino, California, other launches of the brand were also shown. Here’s the list:
- AirPods Pro 3;
- Apple Watch Series 11;
- Apple Watch TH 3; that
- Apple Watch Ultra 3.
New model
It announced it on Tuesday (9.Set.2025) 4 Models of: Standard, Air, Pro and Pro Max. They contain processor updates, as well as design changes and additional configurations for cameras.
They maintained the visual characteristics of, with advances in software and improvements in internal components. The value of the input product is from R $ 7,999 for the 256 GB version and the pre-registration can be made from September 16th. The product will be available 3 days later, on September 19.
They will have the 6.3-inch XDR Retina screen, with a brightness display of up to 3,000 Nits and 120 Hz update rate. The base will be available in lavender, sage, yovoa, white and black colors.
Here’s the main news of each model According to Apple:
- 17 – In camera software and lenses up to 48 MP. The screen is from Ceramic Shield 2, more resistant;
- 17 Pro e 17 Pro Max – They have and are the most powerful ever produced by the apple company. There are for the first time models up to 2 tb. The models have a screen of 6.3 and 6.9 inches, respectively;
- 17 Air – It is the iPhone to this day, with 5.6 mm thick, and also the most resistant. It has a single camera and 6.5 inches. The battery lasts up to 30 hours, according to the company.
