A new product from the Mercado Supermarket Chain in Portugal has attracted attention from consumers and aroused curiosity in Spain. It is a candy that combines brownie and cookies, known as Brookie, available in the bakery section for 2.40 euros.
The novelty has been published mainly on Tiktok, through videos of users who show the product and record their presentation.
Brookie structure and presentation
According to Lifestyle, HuffPost website, Brookie is divided into two halves: the upper layer resembles a gallete, while the bottom has the texture of a damp chocolate cake. The visible division between the layers lets you clearly identify the two textures that characterize the product.
The size of the candy facilitates its manipulation, allowing each slice to be consumed without additional cuts. The available videos show the consistency of the Brookie, showing that the upper layer maintains the form and the lower is remained moist and intact.
The documented presentation in shared content allows you to analyze the composition of the product objectively, without resorting to comments on flavor or quality. The format demonstrates distinct structural characteristics of other bakery products available in the market.
Diffusion and interest in social networks
Videos released on Tiktok show Brookie to be consumed in home environments, highlighting the division of the candy and the way it is presented in each slice. Some comments record questions about whether the product will be introduced into the Spanish market, demonstrating interest outside Portugal.
Some contents show fork consumption, while others reproduce more traditional ingestion methods. The images allow you to observe how the product maintains the integrity of the two layers when manipulated.
According to HuffPost, the registered videos and comments indicate the circulation of the Brookie as a food novelty, documenting the structure, presentation and mode of consumption of the product without any subjective interpretation.
Transfronic trend
The phenomenon shows how food products can gain visibility in other countries before any official introduction. The circulation of images and videos on social networks allows you to follow the reception of the product in different regions and record the interest outside Portugal.
The interest between Spanish users shows the function of social networks as a platform for information about newly released products. This digital monitoring makes it possible to analyze the impact and diffusion of food news even without direct contact with points of sale.
Context in Portuguese Confectionery
Brookie integrates elements already existing in the Portuguese pastry shop, combining textures of gallete and damp cake in the same product. The form of presentation and composition were recorded in the shared videos, documenting characteristics that distinguish it from other bakery sweets.
The circulation of the product in social networks allows us to identify consumption patterns, form of presentation and structural characteristics, highlighting the Brookie as a product available in the Portuguese market, with observation of objective elements.
Disclosure Potential in Spain
According to the Brookie disclosure on digital platforms suggests that the product may be introduced in other markets, with interest in Spain. The contents available document the structure, presentation and consumption of the product, serving as a source of information on the reception of the same borders.
Observation of Brookie’s circulation in social networks shows how food news can be recorded, shared and analyzed by consumers from different regions, without resorting to subjective evaluations or opinions on flavor.
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