Global Sport Group will be responsible for portfolio with participation in Laliga and call 1
Private British manager has created a specialized division to manage investments in the sports sector. The Global Sport Group was presented to investors on Wednesday (10.Set.2025) in London and will manage an estimated capital US $ 13.6 billion.
British Marc Allera, who entered the CVC in May 2025, will lead the new unit. Previously, Allera was the CEO of EE, UK telecommunications company, which offers telephone services, broadband and sports content streaming. The team includes:
- Michelle Wilson and George Barrios, former WWE (World Wrestling Entertainment), which will act in brand, fan engagement and content;
- Simon Denyer, former Dazn CEO, who will take care of media and bets; and
- Alkit Patel will command Rugbi -related operations.
The CVC sports portfolio includes appearances in Laliga, with the Impulse project, which allocates 2 billion euros for clubs of the two main Spanish divisions, and 13% of LFP Media, which sells Ligue 1 rights and Ligue 2 in France.
The manager also maintains investments in rugby, tennis, volleyball, football, e-sports and cricket, including previous participation in Formula 1 and Gujarat Titans, Indian cricket.
CVC strategy prioritizes leagues without relegation system, such as NFL (National Football League) and Indian Premier League, the main men’s cricket alloy, reducing the risk of team devaluation.
The CVC carried out IPO (initial public offering) at the European (Europe) (European Scholarship), in April 2024, selling shares at 14 euros. On Wednesday (10.Set), the company’s shares rose 1%, closing 15.29 euros.
