Study on Employability Image and Reputation in Portugal. Vodafone, Tesla or McDonald’s also featured.
A Microsoft leads the brands table with Better image and employability reputation in Portugal.
The study was done by Onstrategy, between September 2024 and July 2025. More than 50,000 people were heard.
To make the final list, eight dimensions were analyzed: products and services, innovation, work environment, remuneration, training, career development, social responsibility and government and leadership.
Microsoft leads with 83.5 points. Behind Vodafone (83,1), Nestlé (83), Delta (82,6) e Google (80.2 points). These are the only five brands that reach the excellence assessment – that is, more than 80 points.
Completing the top-10 are, in this order: L’Oréal, Lego, EDP, Disney and Galp.
More in the background, between 96th and 100th places, were: Renova, KPMG, Youtube, Noble and Corticeira Amorim.
There are also “winners” by sector of activity. In addition to some already mentioned in the first 10 global, they stand out for example: McDonald’s (Leader in retail), Tesla (vehicles), Eyelash (Tourism, Travel and Leisure) or IKEA (home stretch).
