Objective is the campaign that tries to transform the carioca club into the 1st “symbolic-cultural nation” on the planet
It launched it on the 3rd (9.Set.2025) a campaign for its fans to be recognized by the UN (United Nations) as the 1st “Symbolic-Cultural Nation” on the planet.
The initiative has the former Zico player, an idol of the club, as ambassador. The goal is to reach 1 million signatures –500 thousand were obtained in 72 hours, according to the direction of the Rio team.
The campaign “ It is in Flamengo, team that has the largest fans in Brazil. In the first 24 hours, the average was 3.6 signatures per second.
On Instagram, the 7 reels published by the club totaled 21 million views, with 1.2 million likes and over 117,000 comments and shares. On Youtube, the release broadcast chat recorded 560 messages per minute.
Terms related to the campaign reached the trending topics of social networks, with 44,600 posts mentioning Flamengo. More than 50 international press vehicles have already reverberated the initiative.
