The national fashion market is divided between major consolidators, such as Azzas 2154 () and Veste () group, department stores such as Renner (), C&A (), Riachuelo () and Marisa () and small chains or regional stores. But occasionally groups with dizzying growth and potential climbing. This is the case of Aramis, a company founded in 1995 by Henri Stad, who decided tribute to French author Alexadre Dumas, his countryman, named the company as one of the three musketeers.
Richard Stad, CEO of Henri’s company and son, participated in the podcast From scratch to the top, In a special edition, during the Zat Experience event, with live audience, presented by Mariana Amaro, and spoke about the possibility of opening the company’s capital. It was clear: this is not the ultimate goal, but it can be part of a long -term process.
Stad stressed that Brazil does not offer large “windows” to open capital, but “cracks”. Therefore, it maintains discipline to present the company to the market, without haste. Its priority is to build consistently, so that when the right time comes, the company is prepared.
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Personal life
In the personal field, Stad revealed that his most important “three startups” are the children. Taking care of them, conveying values and devoting time are priorities in your life. In addition, the sport plays a central role in its routine: gym, muay thai, sneakers and, more recently, the paddle They are part of their days, along with longevity -oriented practices, such as cold bath and meditation.
Looking back, Stad pointed out that he would like to have believed more in himself. For him, no one will value someone more than the person himself values. Maintaining essence and values, regardless of the size of the company, is another point that considers fundamental.
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For beginner entrepreneurs, the entrepreneur recommends seeking the “blue ocean” in each sector. He argues to start small, focusing on niches that allow to create community and culture faster. For him, discipline and consistency are indispensable, as are agility to correct directions when necessary. Its final message is clear: every market has room for those who know how to differentiate its proposal and communicate well its value.
For more details of the company’s history and know your strategy for the future, see the full episode in. The program is available and in its podcast version on the main streaming platforms such as,,,
About zero to the top
O podcast From zero to top It is a production of Infomoney And it brings, each week, the history of prominent women and men in the Brazilian market to tell their history, sharing the biggest challenges faced along the way and the main strategies used in the construction of the business.
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The program has already received names as founder of Brisanet; , from the Simpar group; Founder of XP Investimentos; , Chairman da Cognna; Supley group co -founder; CEO and founder of 3Tentos; CEO of the King of Mate; one of the founders of the free market; the entrepreneur; , founder and CEO of Cobasi; Executive responsible for Renner’s rise; and told dozens of success stories.
