Product will be available on Friday (19.Set), simultaneously to launch in the US; device is more expensive in the national market
This Thursday (16.Set.2025), Apple starts the pre-sale of the line in Brazil. The official launch and availability of the product will take place on Friday (19.Set), simultaneously by date in the United States. Pre-sale will be performed through.
The 4 models that make up the new line of smartphones are: standard, Air, Pro and Pro Max. They contain processor updates, as well as design changes and additional cameras settings. Leia do Poder360 More details.
Since 2024, Apple includes Brazil in the first wave of countries to receive its devices, in a demonstration of approximation to the Brazilian market.
The 256GB IPHONE 17 entry model will cost US $ 1,481 in Brazil, equivalent to R $ 7,999. The value is: $ 799.
Of the 13 countries analyzed by the survey of the Drive/Poder360Brazil appears as the most expensive market for the purchase of the device. The quotation of the dollar considered was R $ 5.40, quoted on September 12, 2025.
Here’s the release values in Brazil:
- iPhone 17 – R$ 7.999 (US$ 1.481);
- iPhone 17 Pro – R$ 11.499 (US$ 2.129);
- iPhone 17 Pro Max – R$ 12.499 (US$ 2.314);
- iPhone 17 Air – R$ 10.499 (1.944).
The models maintained visual features of iPhone 16, with advances in software and improvements in internal components.
They will have the 6.3 inch XDR Retina screen, with a brightness display of up to 3,000 Nits and 120 Hz upgrade rate. The base model will be available in lavender, sage, blue, white and black.
Here’s the main news of each model according to Apple:
- 17 – In camera software and lenses up to 48 MP. The screen is from Ceramic Shield 2, more resistant;
- 17 Pro e 17 Pro Max – They have and are the most powerful ever produced by the apple company. There are for the first time models up to 2 tb. The models have a screen of 6.3 and 6.9 inches, respectively;
- 17 Air – It is the iPhone to this day, with 5.6 mm thick, and also the most resistant. It has a single camera and 6.5 inches. The battery lasts up to 30 hours, according to the company.
In an event held on the last 3rd (9.Set), at the company’s headquarters in Cupertino, California, other launches of the brand were also shown. Here’s the list:
- AirPods Pro 3;
- Apple Watch Series 11;
- Apple Watch SE 3;
- Apple Watch Ultra 3.
