One festival per day of the year: This is the average live music events conducted in 2024 and captured by the research “Festival, Tours & Music Events” from the Culture and Nozy Trends Platform. 20% growth compared to 2023, the data reinforces the high demand for this type of event after the pandemic.
There were 364 festivals accounted for in Brazil, but the number may be even higher. The data includes only festivals registered on the Map of Festivals platform.
The state of, with 98 events held, 16 by more than the previous year. In Rio de Janeiro, there were 46, a retreat against the 47 of 2023, the opposite trajectory of Minas Gerais, where there was a balance of six festivals in the annual comparison.
Free class
Investment Course
Learn strategies to win your first million
According to Nozy, the 364 festivals of 2024 show the “repressed appetite of the public and the resumption of the bet of producers and brands” at the festivals. It also notes that the result shows a decentralization trend of the events of the events, although slow, especially the Northern Region, where growth compared to 2023 was 155%.
In the Midwest, the increase in the amount of festivals was 60%, while in the Northeast, 22%, in the Southeast, 14.6%and in the south, 5%.
The offer has grown accompanied by the price. The average value of the ticket to see the favorite artists in such an event jumped from $ 329 in 2023 to $ 375.40 in 2024. On the other hand, the number of free festivals went from 32 to 76.
Continues after advertising
The increase in prices is treated by people heard in the survey as the main barrier to festivals, with 50.3% of the answers. Little attractive line-ups are second place between what breaks the weather. Unfavorable location, with 23.5%, and infrastructure, with 16.5%, are others mentioned.
The research listened to 1,617 people in a qualitative research conducted in the digital environment, published on the social networks of the NOZY platform. Within the sample, 77% identify with female gender, 22% with male and 1% are non-binary. Adults from 26 to 35 years old composes 40% of the sample, between 19 and 25 years are 38% and the 36 to 45 range represents 12%. People from 12 to 18 years are 5%, while over 46 are 3%.
