Bus manufacturer Marcopolo () announced on Tuesday (16) the resumption of its commercial operations in the European market, with a strategy focused on the bus segment through the Paradiso G8 1200 model.
The decision to return to the continent was motivated by changes in the sector that created a favorable scenario for global suppliers with technical capacity and productive flexibility, according to the company’s executive president, André Armaganijan.
“In this context, Marcopolo has identified a strategic opportunity to offer tailored solutions, with products adapted to the rules and expectations of the European market,” he said in a press release that he did not mention the context of the US trade war, which imposed 50% import tariffs on a large series of Brazilian products.
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Produced in Brazil, the Paradiso G8 1200 has been specially developed to meet the demands and preferences of European operators and will be presented during the prestigious Busworld Europa Fair, which takes place in October in Belgium, the company said without detailing sales expectations.
“The Paradiso G8 1200 represents our ability to adapt to global transportation demands and reinforces our commitment to the company’s international expansion,” said Armaganijan.
In addition to Brazil, Marcopolo has operations in Argentina, Colombia, Mexico, the United States and Canada, as well as facilities in South Africa, China and Australia.
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In the second quarter, the company exported 344 buses from Brazil, compared to 199 in the same period as 2024, while the company’s international facilities earned 693 units, compared to 664 a year earlier.
