The search for financial independence is the main reason to undertake in Brazil. The information is from the “e-commerce route” survey conducted by Loggi () in partnership with Opinion Box. Other factors include the realization of personal dreams (27%), the identification of market opportunities (24%) and, to a lesser extent, the need to complement income (9%).
The survey also shows that 51% of Ecommerce entrepreneurs in Brazil are women, which shows a growing female protagonism in this area. In addition, the sector is qualifying more: of respondents, 61% have complete higher education or postgraduate. Already 58% still maintain a bond with a formal contract (CLT), 31% are entrepreneurs and 27% act as service providers per legal entity (PJ). Another data that draws attention: most entrepreneurs are over 40 years old, reinforcing maturity and experience in driving business.
“The survey reveals a scenario of maturation and qualification in Brazilian entrepreneurship, with 61% of entrepreneurs having complete or postgraduate higher education. This demonstrates an increasingly prepared profile to make strategic decisions and boost business with innovation, future vision and market awareness,” says Viviane Sales, vice president of Loggi clients and recipes.
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“The very search for financial independence, being today the main reason for starting a business, surpasses factors such as need or lack of opportunity and signals a more conscious, strategic and empowered movement,” adds the executive.
The study also shows that 45% of entrepreneurs have been in the market for over five years, demonstrating consistency in operations. In terms of revenues, 40% register monthly revenue between $ 10,000 and $ 50,000, while 9% exceed $ 100,000. These numbers reinforce the importance of Small and Medium Enterprises (SMEs) for the national economy.
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The scope of sales follows this relevance: 42% of businesses already reach customers throughout Brazil, 33% only operate locally, 18% in some specific regions and 6% even reach other countries.
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Another point highlighted by the research is the strong digital presence of entrepreneurs. Social networks are the main source of learning and training: Instagram (60%), YouTube (50%) and Facebook (36%) lead, followed by podcasts (24%) and television (21%). In addition, 34% of respondents said they accompanied influencers from the entrepreneurship segment.
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The study also points to a balanced distribution of entrepreneurs throughout Brazil. The Southeast concentrates 57%of respondents, divided between São Paulo (21%), Rio de Janeiro (21%) and Minas Gerais (15%). The Northeast appears with 18%, followed by the Midwest (12%) and, tied, south and north (9%each).
For Viviane Sales, the current scenario shows an entrepreneurial profile increasingly connected to digital tools, attentive to trends and able to turn challenges into innovation.
“We are facing a constantly growing ecosystem, where the strength of SMEs moves local economies, reaches consumers across the country and generates positive social impact. Brazil undertakes by opportunity, but also by purpose and this purpose is becoming more plural, digital and female. And Loggi plays a key role in this movement, offering accessible, agile and innovative logistics solutions to boost the growth of SMEs and ensure that businesses ensure that businesses arrive farther and further. ”
