Brazilian entrepreneur Guilherme Gomes met Bitcoin () in 2016, when cryptocurrency was still seen with skepticism. After a few years of study, confidence in the potential of digital currency was so great that he converted all personal heritage into crypto – something that, it is worth noting, is not recommended for everyone, especially those who do not know the sector. Now, along with a group of financial market experts, he is about to bring B3 the first company with a 100% Bitcoin strategy: Oranjebtc, of which he is CEO and founder.
Oranjebtc, whose CNPJ was opened in May this year, is a “bitcoin treasury company” – Name given to firms that maintain cash crypts. In the Brazilian company’s treasury, there are 3,650 bitcoins – the equivalent today, more than $ 2 billion. To enter B3, the company is doing“ IPO Reverse ”. In short, this means that a closed company reaches not by capital opening, but for the purchase of a business already listed.
In this case, Oranjebtc acquired 100% of Intergraus, a traditional pre-university course in São Paulo, according to a relevant fact published this week. The course, which belonged to the Biome Education Group, is already listed in the scholarship. The amount paid was $ 15 million – approximately the price of two Ferrari 12 Cilindri, released this year in Brazil.
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“There are now some corporate acts that will be fulfilled, but if they are performed as expected, we should finish everything until early October,” said Gomes in a conversation on the second day Digital Assets Conference 2025 (DAC), event promoted by the Bitcoin market in Sao Paulo, on Tuesday (23). The entrepreneur has tickets for Bridgewater Associates and Swan Bitcoin in the United States.
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Strategy on two fronts
The idea of the business, according to the entrepreneur, is to accelerate the adoption of bitcoin in the Brazilian market on two fronts: one with the robust treasury in BTC and one with an education initiative, with courses, research publications, event organization and content production about the crypto industry.
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“We have a very great opportunity to educate the market about Bitcoin. Therefore, it is strategic to acquire the intergraus course, because it has a very large name in education, free courses, almost 45 years of operation and 40 thousand alumni,” he said.
About the treasury, he said the idea is to make recurring shopping of Bitcoin, along the lines of Microstrategy – a darling Wall Street company that serves as inspiration for the business. According to the Bitcoin Treasuries website, it has 639,835 BTC units, the equivalent of US $ 71.8 billion (R $ 379 billion).
“I think Microstrategy has created a new model of Bitcoin companies in treasury, which emit various types of financial titles to recap and continue to buy the asset. Our purpose is very similar,” he said.
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In addition to microstrategy, there is also a Brazilian company that keeps part of its Bitcoin cashier: Méliuz (). Cashback company has about 605 BTC, but unlike the American holding and Oranjebtc, it does not have its business exclusively for cryptocurrencies. Earlier this month, the firm expanded its performance in the sector by adopting one.
Os “bitcoiners”
Gomes, from Oranjebtc, is not alone in this crypto venture in Latin America. Beside their side are names like Eric Weiss, former Horgan Stanley and founder of Blockchain Investment Group, as well as Saylor’s mentor; BTC Liberty Partner and Pioneer in Brazil; and Julio Capua, who was a partner of XP and spent more than 15 years at Blackrock.
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“The universe of investors in digital assets in Brazil is already larger than dollar, Treasury Direct and shares, according to market research, but there is still gigantic potential to be explored,” Ulrich said in a press release.
