Ombudsman Alexandra Moraes received 64 readers from In the auditorium of the newspaper, on the morning of Wednesday (24), for a conversation that celebrated the 36 years of creation of the position.
Representative of the reader’s interests since June 2024, Moraes is the 15th professional to perform the function, which was initially assigned to in 1989.
A Sheet It was the first Brazilian vehicle to have an ombudsman, which is responsible for receiving and forwarding complaints and producing internal criticism for the newspaper, and maintains one.
They have also occupied the José Henrique Mariante post, Flavia Lima, Paula Cesarino Costa, Vera Guimarães, Suzana Singer ,,, Bernardo Ajzenberg, Marcelo Leite, Junia Nogueira de Sá and Mario Vitor Santos.
One of the themes raised by readers on Wednesday was the editorial independence of Brazilian vehicles. German teacher Walter Tabacniks, 69, questioned the influence of external factors on the coverage of Sheet.
“Any company will have their own interests. What are they? They are in the editorials,” Alexandra began to answer. According to her, the newspaper is subject to various pressures – in which readers – of which he cannot escape, and the advantage of this is precisely in the midst of different “forces to enter”.
In the case of Sheetcontinued, there is a fundamental apparatus that guides editorial principles and is not subject to external influences: o.
For her, it would be important for the reader to make criticism supported in guidelines officially defended by the vehicle, such as listening to different sides of a story, when he thinks the coverage is distancing himself.
According to a survey by Alexandra, the moderation of it has been One of the topics most covered by readers who come into contact with Ombudsman. They complain, for example, that their messages have been removed without offensive content or, on the other hand, point out comments with curses and bad words that were not suspended.
Alexandra estimates that printed edition subscribers resort more to contact with Ombudsman, because they already have longer relationships with the Sheet And they know it better, while the subscribers of the digital version take more time to reach this channel or not even use it, because they believe the comments section is enough to make criticism, point out errors and give suggestions, for example.
“Moderation brings the audience of comments to this interaction with the Ombudsman service. This turns out to be useful for clarifying the function of comments and to charge the newspaper about the way the space is used. There are many people who are there to be able to leave their opinion.”
This is the case of Professor Tabacniks, who after meeting with Ombudsman said he signed the newspaper three months ago to comment on the contents.
“The moment I pay the newspaper, I consider myself almost a shareholder of Sheetso I have the right to work with the Sheet To try to make her offer me what I want to offer. “
For reader Dagmar Zibas, 88, the comments section of Sheet It should be freer, such as it perceives as a subscriber of other vehicles: no character limit, without restrictions on the amount of replicas and rehabilitation to foster the debate between commentators and more transparent in the moderation process, with warnings about the posting of the message so that the reader can return to conversation in the section.
As an example of transparency in moderation, Ombudsman quoted that of the former president, in which the possibility of commenting was suspended.
“I had to have a courtesy warning with the reader, something that said we will not leave this section open, because it should have a sampling that the amount of low -level and immodable message is not worth it.”
The presence of artificial intelligence was also discussed. In the opinion of Ombudsman, the use of AI mechanism in translations published by Sheet It should be signaled to the reader for the sake of transparency, even if the texts undergo journalists review.
For Lucia Makena, 64, the meeting with Ombudsman was like a class – and in person, she stressed, who studies journalism in the distance learning format. She stated that diversity was lacking among the readers present in the conversation.
“If there were more people, in case I will talk about black people, I would enrich the work. I keep imagining more black people sending letters or messages and participating in some guidelines.”
