Brazilian agribusiness is a sector full of opportunities and challenges, with climate issues, rural credit and management of constantly evolving properties. This week, the root program of the business, Infomoneyreceived João Marcelo Dumoncel, CEO of 3Tentos (), to discuss the company’s trajectory, growth strategies and future perspectives.
Dumoncel, who assumed the position of CEO in April this year, has been in 3Tentos since the foundation in 1995. In the interview, he addressed the expansion of the company, the relationship with rural producers and industrial projects ongoing, such as Porto Alegre do Norte, showing how the company positions itself in the face of a complex market.
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According to the executive, 3Tentos acts as an ecosystem with three segments: input sales, grain origin and industrialization. “The company is not just an input seller, it is an input seller and a grain originator. And it can still add value to the transformation of these grains. In the case of soy, bran and biodiesel. In the case of corn, ddg and ethanol.”
Part of the resilience of the brand against the market is precisely in this strategic diversification, with a “slightly longer chain.”
Dumoncel also highlighted the company’s identification with producers and how important this is for the business model: “We are very easy to understand the producer because we use the same ‘boot’ as him.” This proximity, guarantees the executive, helps the company to cross various moments, such as price variations, excess or lack of postpandeia challenges and challenges, with growth considered organic.
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Rural credit, industrial expansion and role of people
Speaking of agricultural financing, Dumoncel highlighted the barter, A financial operation between farmers and product companies used in agribusiness in which there is no advance payment in cash. For the executive, the modality has a fantastic virtue, being a source from which, through a sale contract, to give liquidity to the business. And it is exactly this liquidity that it is possible to pass on to the farmer in the form of inputs, necessary to form the crop.
About industrial expansion, Dumoncel commented on the project of Porto Alegre do Norte, production of corn ethanol, in the Araguaia Valley. “We have already started, in parallel, the planting part of eucalyptus forests, so that we move to a biomass self -sufficiency,” he said. The plan, however, is long -term, as the cutting time is about seven years.
Finally, when asked about the company’s growth, the CEO summed up the importance of the team: “Everything is done by people.” For him, the continuity of the success of 3Tentos depends on the commitment, the proximity to the producers and the consistent execution of the strategy, maintaining organic growth and solid results: “We are a company of results and growth.”
