O Infomoneythe largest information ecosystem about economics, investments and businesses in Brazil, is among the 10 Ibest 2025 finalists in the category “”. The vote is open to the public until October 26 on the official page of the award.
In addition, the portal also competes as a better “”, reinforcing its leadership position among vehicles specialized in the financial sector.
O Stock Pickersthe largest podcast in the country on financial market and brand that is part of the Infomoney ecosystem, also appears among them, being the only podcast, in the economy and business category.
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The presence between the indicated is not new. This is the fifth consecutive year in which Infoomoney is among the best of the IBEST Award, which has been held since 1995 and is among the most traditional awards of the Brazilian internet. In 2024, ”.
Audience and leadership records in the segment
Infoomoney has been consolidating its leadership among the portals of economics and finance. In August, reaching 22.81% of market share among the 33 main portals of the segment, according to Similarweb data.
Performance expanded the distance from second place, which obtained 12.64% participation in the month – difference exceeding ten percentage points. It is the highest index achieved by Infomoney since the beginning of the historical series in January 2024.
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The result also marks the fourth record of audience in 2025, reinforcing the brand’s growth trajectory.
In August alone, the InfoMoney ecosystem reached a community of 19.7 million people, adding unique users from the site and followers on more than 20 platforms, including social networks, newsletters, podcasts, videos and messaging applications. The total range reached 804.78 million impressions and views.
RECOGNITION IN NETWORKS AND DIGITAL INFLUENCE
In addition to the leadership in audience, Infoomoney maintains protagonism on social networks. The eighth edition of the study in partnership with IBPAD, again pointed out the portal as the most influential in the digital environment among the brands that produce finance content in Brazil.
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This recognition adds to the growth of Infomoney’s digital community, which over the last few years has expanded its presence in multiple channels and has consolidated itself as a reference in credibility, accessible language and format diversity.
The combination of significant digital relevance audience numbers reinforces the portal strategy of offering a multiplatform ecosystem for those seeking quality information about economy and investment.
With this performance, InfoMoney not only leads the sector, but also consolidates its brand with new audiences, strengthening its role as a translator of the “economy” in a scenario of growing interest of the population in personal finance and financial market.
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25 years of history and expansion
The year 2025 is symbolic for Infoomoney. The portal turns 25 years of existence, celebrated with the campaign “The Economy speaks. Infoomoney translates.”
Created in 2000, amid the “Pontocom Bubble”, the site accompanied and reported emblematic moments of the Brazilian and global financial market. Since then, it has evolved with the growth of the investor base in the country and has been consolidated as the main reference of economic and financial journalism.
Throughout its trajectory, Infomoney has won important milestones, as in 2024, when it added 95.2 million users and 392 million page views on its site. On social networks, range exceeded 3 billion views and engagement reached 60 million interactions, with an aggregate community of over 8.3 million followers.
