As he puts for the photo, two women approach and whisper: they have been recognized. And that has been out of focus for some time. But he returns. To the surprise of many. And he kept him three weeks in a coma. Nearby, calm and calm. (Barcelona, 62) returns to television where he began and emphasizes: “I am really excited to return to”. Replace at the head of the Saturday night night program. TV has fun and restless. Dream of audience data.
Ask. He was about to retire and the Ustrell card to direct and present a program. Do you feel about it?
Response. After 40 years doing television, and considering that I have more past than a future and that I have money, I thought, “I will stop working and I will do crazy what I have left life.” But this proposal came and captivated the project completely.
P. And the tab someone so.
R. I will do 63, and note that this value did not take it into account. Restrell, rather than Ricard Ustrell, who is such a brilliant guy, thought he could be relieved of the program. And on top of directing it, without conditioning the contents or the scheme. This confidence of Ustrell … I was encouraged, and it is a challenge.
P. Total freedom? Seriously?
R. Yes, I already cut myself alone with what I don’t have to do.
P. Back to.
R. Everything new, due to its condition, has supporters and detractors. What 3cat is doing with the brands is doing well. They are very committed to new faces, and I am surprised that they have decided to recover a uncle who left TV3 27 years ago.
P. With s’explication?
R. Ricard thought of two things: my experience and my enthusiasm. We know each other. He knows what I feel and what I feel in the medium. I think this plus of enthusiasm thought it was enough for someone to bend his age.
P. Feel the pressure of the audience. How do you carry it?
R. When I started on TV there was no audience measurement. It arrived in the mid -1990’s, and it was a reference that evaluated us monthly. Then it was already daily, and later to evaluate what you bring to the channel quota. With the new millennium, and we reach the minute by minute, which is when we are observed with a microscope, and this is what marks in our country the present and the destination of the programs. In Brazil there is a audience measurement system that is online, and at all times you know the data. This is the worst enemy that will be there.
P. Joined the fact that patience is rapid and the program that does not work is retired.
R. Especially on private television stations, which are a business. Berlusconi, who said: “We will do some programs to sell advertising”.
P. What will you do to get the viewer stay?
R. Keep in mind that TV3 does not have this model. He is a leader in Catalonia and the program I assume is a leader in his strip; They are advantages. The biggest challenge is to keep it. It does not come to save any life or any television, but to maintain an audience faithful to a channel and a program. There is one saying: If it is not damaged, do not fix it.
P. With a reflection: “The world becomes irrespirable, and there is no joke.” Do you agree?
R. One hundred percent agree. I think anyone who works in communication must show that we can be better, and participate in a better society than we currently have, avoiding these things that tarnish us as much, as the violence between the media.
P. What has you learned on television?
R. I have learned that the viewer is unfaithful by nature because there is the remote control, and that from the pandemic many we have paid to platforms and we have no longer abandoned them. With this, the competition has grown. I have also learned that TV will not die because there is one thing that platforms cannot replace: the company we make to people. Television has this warmth point that the platforms will never have.
P. Is the interview your favorite gender?
R. No. What I like is the debate. In the interview I feel safe because I listen.
P. Speaking of debate, are today’s gatherings up to date?
R. The Tertullian is a respectable profession, thinks of what he says, analyzes it, exposes it. He almost always says it in the first five minutes … Another thing is the polemist. For me there is the debate of ideas and then there is the debate of emotions.
P. How do you see the media for those who start?
R. I see them better than ever, in terms of opportunities. There have never been as many channels of diffusion as now. They pay shit, yes, but you already work in the media.
P. But they pay shit …
R. They also pay shit at this bar. Many people of my promotion never managed to work in a medium because there were three. There were few opportunities. There are many now.
P. Do you worry about TV quality?
R. No. TV is not a substitute for school or family. People who are scandalized because TV does not educate me cursucada. Look at the wrong place. TV is not to blame for anything. There are not worse those who watch TV at night and read the country in the morning, because they are often the same person.
P. Have you come with the idea of being a long time on the air?
R. If the program works and does not give problems, they will stay.
P. You give problems?
R. I have never given problems.
P. He was ill, he explained that he had changed priorities and noted things he would not do again. Which ones?
R. Prioritize the job, which I have done all my life. Do not do anything that does not like me, so much does not look good. My father said: You are an age when you should start erasing ribbons, not to record it.
P. He had a bad time in Colombia.
R. I was and the chances of surviving were 3%. I was afraid to run out of voice. In Colombia, at the beginning of the year, there was an epidemic of a bacterium that was not known and that infected many people. I was attacked by the respiratory system, caused me a bilateral bronchopneumonia, which killed the Pope. In the ICU of Medellín, where I was admitted, there were eight people and I was the only one I survived, they were all younger than me. When I was stabilized, I had been in the ICU for nine weeks and I had to learn to walk, for lunch … The voice will not recover it completely until a year later, which will be in April.
P. And after Col·lapsewhat plan? Which country?
R. Barcelona, Medellín works well for me. Or rio.
