A Meta announced that in the coming weeks, UK users will have the option of Sign paid versions of Instagram and Facebook To use social networks without seeing ads.
The news responds to recent guidelines of the British Data Protection Agency, Information Commission’s Office (ICO).
The signature to remove ads will have the following values: £ 2.99 per month (approximately R $ 21.50) in the web version; £ 3.99 per month (about $ 28.50) for those who use iOS or Android.
These prices are valid for the user’s main account, either in or.
If the user wants to remove ads from other accounts linked to the same profile at the Goal Accounts Center, an additional discount fee will be charged: £ 2 per month on the web (R $ 14.30); £ 3 per month in iOS and Android ($ 21.50).
The price difference between platforms exists because of the fees charged by Apple and Google in the transactions made via apps.
The subscription option will be offered only to users over 18 in the UK. They will receive a notification informing the news and may choose to pay to use services without ads or continue with the free version.
Subscribers will not have custom ads on Instagram and Facebook, the Dof their personal fosters will not be used for advertising purposes and the Experience will be cleaner, but with the same access to network resources.
Users who prefer to maintain free use will continue to see ads, but will be able to control how they appear, through ad preference tools, such as the option “Why do I see this ad?”.
The measure is a response to the requirements of the British regulator, which requested more transparency and choice about the use of personal data for advertising.
