The PT will wear the colors of the Brazilian flag and “dislocate” its image, albeit smoothly. In the second wave of TV party insertions, scheduled for October, the petistas will take advantage of the political turnaround of recent days and the participation of President Luiz Inacio Lula da Silva in the 80th UN General Assembly to rescue green and yellow.
“Street demonstrations in protest to the amnesty project and the shielding PEC, in addition to the articulations made by Deputy Eduardo Bolsonaro in the United States, against Brazil, they took the monopoly from the national symbols from the far right,” said PT’s new secretary, Eden Valadares.
In practice, the party’s propaganda begins to indicate the line of Lula’s campaign to reelection in 2026. This time, the commercials were in charge of the Leiaute agency, which has already been led by publicist Sidônio Palmeira, now minister of the Secretariat of Social Communication (Secom). Sidônio signed the electoral programs of the petista campaign in 2022 and should have the same task next year.
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The image of the huge Brazilian flag extended on Paulista Avenue during the demonstration of Sunday 21, in contrast to the United States -opened by allies of former President Jair Bolsonaro, at the time of September 7 -will also appear at PT insertions.
“When I saw that US flag on September 7th, I thought it was a montage. How can you?” Asked Valadares. “We could not lose this. Our program will have a lot of green, blue and white yellow. Let’s show the colors and guys in Brazil, with the Amazon, the backlands, the pampas and the large urban centers,” added the PT secretary of communication.
The highlight of the films will be Lula in the UN ten days after the conviction of Bolsonaro at 27 years and three months in prison by the Supreme Court (STF).
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Matters such as the death of the amendment proposal to the Constitution that prevented the opening of criminal proceedings against parliamentarians, without permission of Congress, will enter into commercial insertions in a generic way.
In the House, 12 PT deputies even positioned themselves in favor of the PEC of the Armage and eight approved the maneuver so that there was a secret vote in the sessions designed to authorize criminal proceedings against parliamentarians.
The episode opened a crisis in the PT, which decided to frame its countertops in Congress. Even before the Senate Constitution and Justice Commission (CCJ) overthrow the proposal, which became known as the “banditry PEC”, the party released a political resolution, following Lula’s guidance against “any penalty reduction for those who planned coup and attempted murder of the President of the Republic, vice president and president of the Superior Electoral Court”.
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The document also determined that the party senators reject the PEC “that reestablish parliamentary prerogatives.” The proposal was not called there “PEC of Armage” or “of the banditry”, a fact that caused criticism of the petista left.
In the first wave of commercials on TV, which is already on the air, the PT highlighted women with double journey – those who work and take care of their children – to defend one of the government’s proposals: the end of scale 6 by 1. “We left the slogans to the videos with emotion,” said Valadares.
The latest insertions authorized by the Superior Electoral Court (TSE) should take place at the end of October and will show the PT and Government flags, such as the exemption of income tax for those who earn up to R $ 5,000 and BBB taxation (billionaires, banks and Bets).
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The ongoing strategy, which will also be used in the 2026 campaign is to replace the “we against them” with the concept of “tax justice.”
