Igor Coelho is the co -founder and CEO of one of Brazil’s largest media hubs: the Flow Group. Now he leads a business that transcended what was initially created as podcast and became a reference in the production of digital content in Brazil. In the latest episode of the podcast From scratch to the top, Presented by Mariana Amaro, Igor told in detail how this construction was, the ups and downs of the journey and the challenges of driving the company in the face of great crises.
In an interview he recalled the largest crisis faced by the company in February 2022. At the time, Bruno Aib, an influencer known as Monarchk and one of the founders of Flow and partner of Igor, spoke about the possibility of creating a Nazi party in Brazil.
The comment, which generated national repercussion, put the project continuity in check and resulted in a 97% drop in the company’s revenues and the departure of Monark from society.
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Overcoming the most critical phase, Flow entered a new cycle. Igor came to see the group as a digital content hub, not just as an interview podcast. Today, the strategy is to expand the network of programs, diversify formats and add other creators to the existing structure. This view reflects the company’s maturation and the understanding that the future goes through collaboration and expansion.
In his words, the current challenge is to balance the essence that made the flow born with the professionalization needed to support growth. It is necessary to maintain the authenticity and freedom that have gained the audience, while establishing a solid basis for management and planning.
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Igor also points out that the trajectory is not only marked by successes, but also by errors and learning. Each difficulty faced served to create new strategies and strengthen long -term vision. For him, the entrepreneur’s real challenge is precisely to cross these moments and transform crises into opportunities for evolution.
The look at the future of flow is optimistic. Igor believes that the brand can consolidate itself as a reference in the digital media market in Brazil, exploring new channels and formats, without giving up DNA that has always valued the open and authentic conversation. From scratch to the top, he made it clear that the journey is far from over and that there is still a lot of room to grow.
For more details of the company’s history and know your strategy for the future, see the full episode in. The program is available and in its podcast version on the main streaming platforms such as,,,
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About zero to the top
O podcast From zero to top It is a production of Infomoney And it brings, each week, the history of prominent women and men in the Brazilian market to tell their history, sharing the biggest challenges faced along the way and the main strategies used in the construction of the business.
The program has already received names as founder of Brisanet; , from the Simpar group; Founder of XP Investimentos; , Chairman da Cognna; Supley group co -founder; CEO and founder of 3Tentos; CEO of the King of Mate; one of the founders of the free market; the entrepreneur; , founder and CEO of Cobasi; Executive responsible for Renner’s rise; and told dozens of success stories.
